Profil pelancong sukan di Tasik Kenyir dan implikasi ke atas strategi pemecahan pasaran dan pemilihan destinasi pelancongan

270 foreigners and 129 locals from a total number of 399 tourists of Tasik Kenyir were chosen as samples of this research. They were issued a set of questionairre divided into four sections. Section A consists of 18 items related to the respondents’ demographical informations (age, sexs, marital sta...

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Main Author:	Abdul Rahman, Nora
Format:	Thesis
Language:	English English
Published:	2006
Subjects:	Tourists - Tasik Kenyir Tourism - Marketing - Tasik Kenyir
Online Access:	http://psasir.upm.edu.my/id/eprint/5501/1/FPP_2006_9.pdf
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id	my-upm-ir.5501
record_format	uketd_dc
spelling	my-upm-ir.55012018-10-30T00:35:15Z Profil pelancong sukan di Tasik Kenyir dan implikasi ke atas strategi pemecahan pasaran dan pemilihan destinasi pelancongan 2006 Abdul Rahman, Nora 270 foreigners and 129 locals from a total number of 399 tourists of Tasik Kenyir were chosen as samples of this research. They were issued a set of questionairre divided into four sections. Section A consists of 18 items related to the respondents’ demographical informations (age, sexs, marital status, race, religion, education background, profession, monthly imcome, and purpose of visiting. Section B is an Instrument Measuring Leisure Motivation, consisting of 48 items extracted from the Theory of Leisure Motivation by Reghab and Beard (1983). This section measures the roles, characteristics, psychographical and social factors which provides information related to motives of engaging leisure activities. Section C consists of 14 items related to sports tourism, active and passive. Section D consists of semantic differential scale by Attle and Yiannakis, aimed to determine tourist destination attributes. The outcome of this research shows that 163 of 399 tourists were active sports tourist and also 163 were passive sports tourist. It was also found that there is a corelation between the presence of tourists in Tasik Kenyir and the demographic factors, psycography, pull and push factors. They were in Tasik Kenyir to visit and to appreciate the beauty of Tasik Kenyir. This conclusion is based on the findings that show a number of 85 (52 %) sports active tourists and 91(55.8 %) sport passive tourists went to Tasik Kenyir for sports. A total number of 76 (46.6%) sports active tourists (46.6 %) and 75 (46.0 %) sport passive tourists were both participants and tourists at Tasik Kenyir for internal satisfaction to release from stress, mental relaxation, escapism from problems and for physical fitness. Tourists - Tasik Kenyir Tourism - Marketing - Tasik Kenyir 2006 Thesis http://psasir.upm.edu.my/id/eprint/5501/ http://psasir.upm.edu.my/id/eprint/5501/1/FPP_2006_9.pdf application/pdf en public masters Universiti Putra Malaysia Tourists - Tasik Kenyir Tourism - Marketing - Tasik Kenyir Educational Studies English
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English English
topic	Tourists - Tasik Kenyir Tourism - Marketing - Tasik Kenyir
spellingShingle	Tourists - Tasik Kenyir Tourism - Marketing - Tasik Kenyir Abdul Rahman, Nora Profil pelancong sukan di Tasik Kenyir dan implikasi ke atas strategi pemecahan pasaran dan pemilihan destinasi pelancongan
description	270 foreigners and 129 locals from a total number of 399 tourists of Tasik Kenyir were chosen as samples of this research. They were issued a set of questionairre divided into four sections. Section A consists of 18 items related to the respondents’ demographical informations (age, sexs, marital status, race, religion, education background, profession, monthly imcome, and purpose of visiting. Section B is an Instrument Measuring Leisure Motivation, consisting of 48 items extracted from the Theory of Leisure Motivation by Reghab and Beard (1983). This section measures the roles, characteristics, psychographical and social factors which provides information related to motives of engaging leisure activities. Section C consists of 14 items related to sports tourism, active and passive. Section D consists of semantic differential scale by Attle and Yiannakis, aimed to determine tourist destination attributes. The outcome of this research shows that 163 of 399 tourists were active sports tourist and also 163 were passive sports tourist. It was also found that there is a corelation between the presence of tourists in Tasik Kenyir and the demographic factors, psycography, pull and push factors. They were in Tasik Kenyir to visit and to appreciate the beauty of Tasik Kenyir. This conclusion is based on the findings that show a number of 85 (52 %) sports active tourists and 91(55.8 %) sport passive tourists went to Tasik Kenyir for sports. A total number of 76 (46.6%) sports active tourists (46.6 %) and 75 (46.0 %) sport passive tourists were both participants and tourists at Tasik Kenyir for internal satisfaction to release from stress, mental relaxation, escapism from problems and for physical fitness.
format	Thesis
qualification_level	Master's degree
author	Abdul Rahman, Nora
author_facet	Abdul Rahman, Nora
author_sort	Abdul Rahman, Nora
title	Profil pelancong sukan di Tasik Kenyir dan implikasi ke atas strategi pemecahan pasaran dan pemilihan destinasi pelancongan
title_short	Profil pelancong sukan di Tasik Kenyir dan implikasi ke atas strategi pemecahan pasaran dan pemilihan destinasi pelancongan
title_full	Profil pelancong sukan di Tasik Kenyir dan implikasi ke atas strategi pemecahan pasaran dan pemilihan destinasi pelancongan
title_fullStr	Profil pelancong sukan di Tasik Kenyir dan implikasi ke atas strategi pemecahan pasaran dan pemilihan destinasi pelancongan
title_full_unstemmed	Profil pelancong sukan di Tasik Kenyir dan implikasi ke atas strategi pemecahan pasaran dan pemilihan destinasi pelancongan
title_sort	profil pelancong sukan di tasik kenyir dan implikasi ke atas strategi pemecahan pasaran dan pemilihan destinasi pelancongan
granting_institution	Universiti Putra Malaysia
granting_department	Educational Studies
publishDate	2006
url	http://psasir.upm.edu.my/id/eprint/5501/1/FPP_2006_9.pdf
_version_	1747810438404374528

Profil pelancong sukan di Tasik Kenyir dan implikasi ke atas strategi pemecahan pasaran dan pemilihan destinasi pelancongan

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