Impact Of Servicescape Failures And Associated Recovery Strategies On Customer Behavior In The Food Service Industry

Impact Of Servicescape Failures And Associated Recovery Strategies On Customer Behavior In The Food Service Industry

Servicescape has become an increasingly important element in the delivery of customers’ expectation and delight in services industry. However, servicescape failure can result in customer dissatisfaction. The subsequent interaction with a service employee has a great deal of influence on customer ult...

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書目詳細資料
主要作者:	Chua, Bee Lia
格式:	Thesis
語言:	English English
出版:	2009
主題:	Food service management Food service - Marketing Customer service - Marketing
在線閱讀:	http://psasir.upm.edu.my/id/eprint/5668/1/A_FSTM_2009_21.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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