Influence Of Personal Preferred Creative Problem-Solving Style And Organisational Creativity Factors On Types Of Lateral Thinking

There were numerous studies on creative thinking especially on individual creativity but not on the types of lateral thinking. In this research, the general objective was to develop a multi-dimensional model of organisational creativity and developed instruments to measure the majority of the factor...

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Main Author:	Ow, Alex Chee Kin
Format:	Thesis
Language:	English English
Published:	2009
Subjects:	Lateral thinking - Case studies
Online Access:	http://psasir.upm.edu.my/id/eprint/5754/1/A__FPP_2009_13.pdf
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spelling	my-upm-ir.57542013-05-27T07:24:55Z Influence Of Personal Preferred Creative Problem-Solving Style And Organisational Creativity Factors On Types Of Lateral Thinking 2009 Ow, Alex Chee Kin There were numerous studies on creative thinking especially on individual creativity but not on the types of lateral thinking. In this research, the general objective was to develop a multi-dimensional model of organisational creativity and developed instruments to measure the majority of the factors in the model. The specific objectives were to examine the influence of personal preferred style in creative problem solving and organisational creativity factors on the types of lateral thinking. This study also aimed to explore to what extent the types of lateral thinking could affect the decision outcomes.The research methodology used was a quantitative survey to test the theory that was hypothesized in the research framework. It involved 217 people across all departments at the supervisory, executive and managerial level from a sample of ten (10) organisations in Malaysia that has undergone creativity training by the researcher from the year 2000 to year 2004. Four (4) instruments were administered by the researcher namely Creative Process Inventory (CPI), Organisational Creativity Factors (OCF), Lateral Thinking Test (LTT) and Decision Making Outcomes (DMO). The research indicated that personal preferred styles have no significant impact on the explanation of observed variances in the types of lateral thinking. However, the organisational creativity factors showed a significant association with a chi-square value of 30.61. This explained that there could be other factors that influenced the types of lateral thinking. The three variables that are significant predictors of novelty ideas were creativity training, idea implementation process and idea assessment process. The model explained that the overall predictive accuracy was 68.2% of the types of lateral thinking, thus presenting a relatively good model of exogenous variables. Overall, the model correctly predicted 80.3% of the cases for novelty ideas and 52.6% for predicting effective ideas. The recommendations for organisations were to train their executives in creative thinking, applications of effective ideas and a chance in leading a problem solving session, setting up creativity assessment and implementation policies. The recommendations for future research were to identify other factors that may affect individual’s preferred styles, types of lateral thinking, and how these affect the decision outcomes. Lateral thinking - Case studies 2009 Thesis http://psasir.upm.edu.my/id/eprint/5754/ http://psasir.upm.edu.my/id/eprint/5754/1/A__FPP_2009_13.pdf application/pdf en public phd doctoral Universiti Putra Malaysia Lateral thinking - Case studies Faculty of Educational Studies English
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English English
topic	Lateral thinking - Case studies
spellingShingle	Lateral thinking - Case studies Ow, Alex Chee Kin Influence Of Personal Preferred Creative Problem-Solving Style And Organisational Creativity Factors On Types Of Lateral Thinking
description	There were numerous studies on creative thinking especially on individual creativity but not on the types of lateral thinking. In this research, the general objective was to develop a multi-dimensional model of organisational creativity and developed instruments to measure the majority of the factors in the model. The specific objectives were to examine the influence of personal preferred style in creative problem solving and organisational creativity factors on the types of lateral thinking. This study also aimed to explore to what extent the types of lateral thinking could affect the decision outcomes.The research methodology used was a quantitative survey to test the theory that was hypothesized in the research framework. It involved 217 people across all departments at the supervisory, executive and managerial level from a sample of ten (10) organisations in Malaysia that has undergone creativity training by the researcher from the year 2000 to year 2004. Four (4) instruments were administered by the researcher namely Creative Process Inventory (CPI), Organisational Creativity Factors (OCF), Lateral Thinking Test (LTT) and Decision Making Outcomes (DMO). The research indicated that personal preferred styles have no significant impact on the explanation of observed variances in the types of lateral thinking. However, the organisational creativity factors showed a significant association with a chi-square value of 30.61. This explained that there could be other factors that influenced the types of lateral thinking. The three variables that are significant predictors of novelty ideas were creativity training, idea implementation process and idea assessment process. The model explained that the overall predictive accuracy was 68.2% of the types of lateral thinking, thus presenting a relatively good model of exogenous variables. Overall, the model correctly predicted 80.3% of the cases for novelty ideas and 52.6% for predicting effective ideas. The recommendations for organisations were to train their executives in creative thinking, applications of effective ideas and a chance in leading a problem solving session, setting up creativity assessment and implementation policies. The recommendations for future research were to identify other factors that may affect individual’s preferred styles, types of lateral thinking, and how these affect the decision outcomes.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Ow, Alex Chee Kin
author_facet	Ow, Alex Chee Kin
author_sort	Ow, Alex Chee Kin
title	Influence Of Personal Preferred Creative Problem-Solving Style And Organisational Creativity Factors On Types Of Lateral Thinking
title_short	Influence Of Personal Preferred Creative Problem-Solving Style And Organisational Creativity Factors On Types Of Lateral Thinking
title_full	Influence Of Personal Preferred Creative Problem-Solving Style And Organisational Creativity Factors On Types Of Lateral Thinking
title_fullStr	Influence Of Personal Preferred Creative Problem-Solving Style And Organisational Creativity Factors On Types Of Lateral Thinking
title_full_unstemmed	Influence Of Personal Preferred Creative Problem-Solving Style And Organisational Creativity Factors On Types Of Lateral Thinking
title_sort	influence of personal preferred creative problem-solving style and organisational creativity factors on types of lateral thinking
granting_institution	Universiti Putra Malaysia
granting_department	Faculty of Educational Studies
publishDate	2009
url	http://psasir.upm.edu.my/id/eprint/5754/1/A__FPP_2009_13.pdf
_version_	1747810479300935680

Influence Of Personal Preferred Creative Problem-Solving Style And Organisational Creativity Factors On Types Of Lateral Thinking

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