Media Agenda Building Of The Malaysiakini And Agendadaily Web Sites’ During The Campaign Period Of 2004 General Election

The study was conducted to identify the main issue of the themes and to examine the patterns flow of the salient issues in the online news coverage. The study also examined the reporting attribute of Malaysiakini and Agendadaily web sites during period 2004 general election campaign. The theory that...

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Main Author:	Shaik, Abdul Rahman
Format:	Thesis
Language:	English English
Published:	2009
Subjects:	Web sites - Malaysia - Elections - Case studies
Online Access:	http://psasir.upm.edu.my/id/eprint/5772/1/AK__FBMK_2009_11.pdf
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id	my-upm-ir.5772
record_format	uketd_dc
spelling	my-upm-ir.57722013-05-27T07:25:03Z Media Agenda Building Of The Malaysiakini And Agendadaily Web Sites’ During The Campaign Period Of 2004 General Election 2009 Shaik, Abdul Rahman The study was conducted to identify the main issue of the themes and to examine the patterns flow of the salient issues in the online news coverage. The study also examined the reporting attribute of Malaysiakini and Agendadaily web sites during period 2004 general election campaign. The theory that under pin this study is the media agenda building priming process derived from the Agenda Setting Theory. 184 political news articles of Malaysiakini and Agendadaily websites were analyzed using both qualitative and quantitative approaches. The findings showed that there were five main issue themes that frequently emerged in both web sites. The major themes are internal dispute, propaganda, candidate credibility, Election Commission credibility, and misconduct. The main issue themes can be categorized either into political issue and general election progress. The study on the patterns flow of the salient issues indicated the existence of media priming agenda building in the political news coverage of both web sites during the 2004 general election campaign and thus, strengthened the Agenda Setting Theory. The findings clearly indicate that the reporting attribute of the news coverage of Malaysia and Agendadaily leans towards political parties that contested in the elections. Hence, the scenario contradicted the main mission of both web sites which emphasized their news coverage were independent and fair. Web sites - Malaysia - Elections - Case studies 2009 Thesis http://psasir.upm.edu.my/id/eprint/5772/ http://psasir.upm.edu.my/id/eprint/5772/1/AK__FBMK_2009_11.pdf application/pdf en public masters Universiti Putra Malaysia Web sites - Malaysia - Elections - Case studies Faculty of Modern Language and Communication English
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English English
topic	Web sites - Malaysia - Elections - Case studies
spellingShingle	Web sites - Malaysia - Elections - Case studies Shaik, Abdul Rahman Media Agenda Building Of The Malaysiakini And Agendadaily Web Sites’ During The Campaign Period Of 2004 General Election
description	The study was conducted to identify the main issue of the themes and to examine the patterns flow of the salient issues in the online news coverage. The study also examined the reporting attribute of Malaysiakini and Agendadaily web sites during period 2004 general election campaign. The theory that under pin this study is the media agenda building priming process derived from the Agenda Setting Theory. 184 political news articles of Malaysiakini and Agendadaily websites were analyzed using both qualitative and quantitative approaches. The findings showed that there were five main issue themes that frequently emerged in both web sites. The major themes are internal dispute, propaganda, candidate credibility, Election Commission credibility, and misconduct. The main issue themes can be categorized either into political issue and general election progress. The study on the patterns flow of the salient issues indicated the existence of media priming agenda building in the political news coverage of both web sites during the 2004 general election campaign and thus, strengthened the Agenda Setting Theory. The findings clearly indicate that the reporting attribute of the news coverage of Malaysia and Agendadaily leans towards political parties that contested in the elections. Hence, the scenario contradicted the main mission of both web sites which emphasized their news coverage were independent and fair.
format	Thesis
qualification_level	Master's degree
author	Shaik, Abdul Rahman
author_facet	Shaik, Abdul Rahman
author_sort	Shaik, Abdul Rahman
title	Media Agenda Building Of The Malaysiakini And Agendadaily Web Sites’ During The Campaign Period Of 2004 General Election
title_short	Media Agenda Building Of The Malaysiakini And Agendadaily Web Sites’ During The Campaign Period Of 2004 General Election
title_full	Media Agenda Building Of The Malaysiakini And Agendadaily Web Sites’ During The Campaign Period Of 2004 General Election
title_fullStr	Media Agenda Building Of The Malaysiakini And Agendadaily Web Sites’ During The Campaign Period Of 2004 General Election
title_full_unstemmed	Media Agenda Building Of The Malaysiakini And Agendadaily Web Sites’ During The Campaign Period Of 2004 General Election
title_sort	media agenda building of the malaysiakini and agendadaily web sites’ during the campaign period of 2004 general election
granting_institution	Universiti Putra Malaysia
granting_department	Faculty of Modern Language and Communication
publishDate	2009
url	http://psasir.upm.edu.my/id/eprint/5772/1/AK__FBMK_2009_11.pdf
_version_	1747810483714392064

Media Agenda Building Of The Malaysiakini And Agendadaily Web Sites’ During The Campaign Period Of 2004 General Election

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