Discerning goodness of leaders using thin-sliced judgement of nonverbal cues among lay Malaysian and Chinese perceivers

The notion of goodness is implicitly central to the discourse relating to person perception. Research indicates that nonverbal cues greatly influence person perception. In addition, ‘thin slice studies’ (brief observation of nonverbal cues) have demonstrated that accurate personality appraisals of u...

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Main Author: Ahmed Hashmi, Madiha
Format: Thesis
Language:English
Published: 2016
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Online Access:http://psasir.upm.edu.my/id/eprint/58101/1/FBMK%202016%2032IR.pdf
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spelling my-upm-ir.581012017-11-23T05:45:19Z Discerning goodness of leaders using thin-sliced judgement of nonverbal cues among lay Malaysian and Chinese perceivers 2016-08 Ahmed Hashmi, Madiha The notion of goodness is implicitly central to the discourse relating to person perception. Research indicates that nonverbal cues greatly influence person perception. In addition, ‘thin slice studies’ (brief observation of nonverbal cues) have demonstrated that accurate personality appraisals of unknown others can be made at above than chance levels. To date no study has delved explicitly into the notion of goodness while forming rapid and unreflective inferences about others via nonverbal cues. The purpose of this study was twofold: to explore if accurate thin-sliced judgments of politicians’ goodness could be made by politically naïve audiences –relying solely on nonverbal cues. Also, to understand how lay audiences perceive politicians through their nonverbal demeanor based on thin-sliced snapshots. Performed in two phases, the study applied a qualitative research design by utilizing focus group interviews. In the first stage, six focus group sessions were conducted -three focus groups comprising of Malaysian students and three focus groups comprising of Chinese students. These focus groups helped uncover the meanings and associations related to ‘goodness’ across the two collectivist cultures. In the second stage, politically naïve participants made impressionistic judgments about select politicians’ perceived goodness – which was established through media reports. Study participants viewed brief glimpses of politicians while delivering speeches and were asked to make snap impressionistic judgments about the target stimuli, with a particular focus on the goodness element, followed by a discussion probing the rationale behind their evaluations. Focus group participants’ narratives were not entirely consistent across the spectrum. Perceivers were not able to form uniform judgments about all six politicians. That said, it is noteworthy that participants were still able to form fairly accurate impressions of some politicians based on brief glimpses of nonverbal footage. These contradictory findings are discussed and analyzed in the discussion section of this dissertation. The purpose of this study was also to examine the nonverbal indicators of goodness as articulated by the participants after forming rapid thin sliced judgments. Across all the groups, paralinguistic cues (pace and pause in speech), dynamic cues (gestures and face/eye behavior) and static cues (appearance/features and age) were found to be instrumental in the formation of accurate perceptions of goodness based on thin slices of non-verbal cues. These findings have important implications for the areas of nonverbal behavior, political communication and personality judgment. Forecasting - Psychological aspects Nonverbal communication - Malaysia Social psychology - Malaysia 2016-08 Thesis http://psasir.upm.edu.my/id/eprint/58101/ http://psasir.upm.edu.my/id/eprint/58101/1/FBMK%202016%2032IR.pdf application/pdf en public phd doctoral Universiti Putra Malaysia Forecasting - Psychological aspects Nonverbal communication - Malaysia Social psychology - Malaysia
institution Universiti Putra Malaysia
collection PSAS Institutional Repository
language English
topic Forecasting - Psychological aspects
Nonverbal communication - Malaysia
Social psychology - Malaysia
spellingShingle Forecasting - Psychological aspects
Nonverbal communication - Malaysia
Social psychology - Malaysia
Ahmed Hashmi, Madiha
Discerning goodness of leaders using thin-sliced judgement of nonverbal cues among lay Malaysian and Chinese perceivers
description The notion of goodness is implicitly central to the discourse relating to person perception. Research indicates that nonverbal cues greatly influence person perception. In addition, ‘thin slice studies’ (brief observation of nonverbal cues) have demonstrated that accurate personality appraisals of unknown others can be made at above than chance levels. To date no study has delved explicitly into the notion of goodness while forming rapid and unreflective inferences about others via nonverbal cues. The purpose of this study was twofold: to explore if accurate thin-sliced judgments of politicians’ goodness could be made by politically naïve audiences –relying solely on nonverbal cues. Also, to understand how lay audiences perceive politicians through their nonverbal demeanor based on thin-sliced snapshots. Performed in two phases, the study applied a qualitative research design by utilizing focus group interviews. In the first stage, six focus group sessions were conducted -three focus groups comprising of Malaysian students and three focus groups comprising of Chinese students. These focus groups helped uncover the meanings and associations related to ‘goodness’ across the two collectivist cultures. In the second stage, politically naïve participants made impressionistic judgments about select politicians’ perceived goodness – which was established through media reports. Study participants viewed brief glimpses of politicians while delivering speeches and were asked to make snap impressionistic judgments about the target stimuli, with a particular focus on the goodness element, followed by a discussion probing the rationale behind their evaluations. Focus group participants’ narratives were not entirely consistent across the spectrum. Perceivers were not able to form uniform judgments about all six politicians. That said, it is noteworthy that participants were still able to form fairly accurate impressions of some politicians based on brief glimpses of nonverbal footage. These contradictory findings are discussed and analyzed in the discussion section of this dissertation. The purpose of this study was also to examine the nonverbal indicators of goodness as articulated by the participants after forming rapid thin sliced judgments. Across all the groups, paralinguistic cues (pace and pause in speech), dynamic cues (gestures and face/eye behavior) and static cues (appearance/features and age) were found to be instrumental in the formation of accurate perceptions of goodness based on thin slices of non-verbal cues. These findings have important implications for the areas of nonverbal behavior, political communication and personality judgment.
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Ahmed Hashmi, Madiha
author_facet Ahmed Hashmi, Madiha
author_sort Ahmed Hashmi, Madiha
title Discerning goodness of leaders using thin-sliced judgement of nonverbal cues among lay Malaysian and Chinese perceivers
title_short Discerning goodness of leaders using thin-sliced judgement of nonverbal cues among lay Malaysian and Chinese perceivers
title_full Discerning goodness of leaders using thin-sliced judgement of nonverbal cues among lay Malaysian and Chinese perceivers
title_fullStr Discerning goodness of leaders using thin-sliced judgement of nonverbal cues among lay Malaysian and Chinese perceivers
title_full_unstemmed Discerning goodness of leaders using thin-sliced judgement of nonverbal cues among lay Malaysian and Chinese perceivers
title_sort discerning goodness of leaders using thin-sliced judgement of nonverbal cues among lay malaysian and chinese perceivers
granting_institution Universiti Putra Malaysia
publishDate 2016
url http://psasir.upm.edu.my/id/eprint/58101/1/FBMK%202016%2032IR.pdf
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