Language use and choice in selected Malaysian agricultural organisations

How organisations cope and manage language matters in the workplace is largely absent from research literature. This is because language and communication has been a surprisingly neglected subject of research in the agricultural workplace domain as it is an area often overlooked by organisations in...

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Main Author:	Bhar, Sareen Kaur
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Language and languages - Malaysia Communication in organizations
Online Access:	http://psasir.upm.edu.my/id/eprint/58102/1/FBMK%202016%2047IR.pdf
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id	my-upm-ir.58102
record_format	uketd_dc
spelling	my-upm-ir.581022017-11-23T05:35:58Z Language use and choice in selected Malaysian agricultural organisations 2016-02 Bhar, Sareen Kaur How organisations cope and manage language matters in the workplace is largely absent from research literature. This is because language and communication has been a surprisingly neglected subject of research in the agricultural workplace domain as it is an area often overlooked by organisations in Malaysia and throughout the world. Addressing this gap,language practices of three selected agricultural organisations from Malaysia are investigated. More specifically, this study investigates to what extent English and other languages are used within the communicative practices in the workplace of these organisations and the underlying factors that govern language choice. Furthermore, the study explores the dominant role of English and other languages in the communicative practices of the selected agricultural based companies. Three complementary theoretical frameworks are used to examine language use and choice in the agricultural workplace domain which are, Fishman’s (1972) concept of who speaks what language to whom,Transactional Process Model (Adler and Towne, 1999), and Giles and Coupland’s (1991) communication accommodation theory are used to examine and explore the complex and dynamic language practices of the managers and employees in these organisations. Data were collected using the quantitative approach by using questionnaire. To support the quantitative findings, a qualitative approach based on interviews, observation and document and website analysis were also used. The results show that there is a flexibility where both employers and employees typically will use a language that works best for a given situation and always in the best interest of the organisation. The employers and employees highly value the role of English as the lingua franca in the agricultural business domain as it plays a critical and dynamic part related to career mobility and progression. Lastly, implications for the study indicate that language practices in the agricultural industry are contrary to the Malaysian language policy. Language and languages - Malaysia Communication in organizations 2016-02 Thesis http://psasir.upm.edu.my/id/eprint/58102/ http://psasir.upm.edu.my/id/eprint/58102/1/FBMK%202016%2047IR.pdf application/pdf en public phd doctoral Universiti Putra Malaysia Language and languages - Malaysia Communication in organizations
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English
topic	Language and languages - Malaysia Communication in organizations
spellingShingle	Language and languages - Malaysia Communication in organizations Bhar, Sareen Kaur Language use and choice in selected Malaysian agricultural organisations
description	How organisations cope and manage language matters in the workplace is largely absent from research literature. This is because language and communication has been a surprisingly neglected subject of research in the agricultural workplace domain as it is an area often overlooked by organisations in Malaysia and throughout the world. Addressing this gap,language practices of three selected agricultural organisations from Malaysia are investigated. More specifically, this study investigates to what extent English and other languages are used within the communicative practices in the workplace of these organisations and the underlying factors that govern language choice. Furthermore, the study explores the dominant role of English and other languages in the communicative practices of the selected agricultural based companies. Three complementary theoretical frameworks are used to examine language use and choice in the agricultural workplace domain which are, Fishman’s (1972) concept of who speaks what language to whom,Transactional Process Model (Adler and Towne, 1999), and Giles and Coupland’s (1991) communication accommodation theory are used to examine and explore the complex and dynamic language practices of the managers and employees in these organisations. Data were collected using the quantitative approach by using questionnaire. To support the quantitative findings, a qualitative approach based on interviews, observation and document and website analysis were also used. The results show that there is a flexibility where both employers and employees typically will use a language that works best for a given situation and always in the best interest of the organisation. The employers and employees highly value the role of English as the lingua franca in the agricultural business domain as it plays a critical and dynamic part related to career mobility and progression. Lastly, implications for the study indicate that language practices in the agricultural industry are contrary to the Malaysian language policy.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Bhar, Sareen Kaur
author_facet	Bhar, Sareen Kaur
author_sort	Bhar, Sareen Kaur
title	Language use and choice in selected Malaysian agricultural organisations
title_short	Language use and choice in selected Malaysian agricultural organisations
title_full	Language use and choice in selected Malaysian agricultural organisations
title_fullStr	Language use and choice in selected Malaysian agricultural organisations
title_full_unstemmed	Language use and choice in selected Malaysian agricultural organisations
title_sort	language use and choice in selected malaysian agricultural organisations
granting_institution	Universiti Putra Malaysia
publishDate	2016
url	http://psasir.upm.edu.my/id/eprint/58102/1/FBMK%202016%2047IR.pdf
_version_	1747812201740107776

Language use and choice in selected Malaysian agricultural organisations

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