Acceptance of Malaysian halal certification and Malaysia as halal hub by OIC-member food manufacturers

Malaysia, being a model Islamic nation is well poised to contribute to everincreasing Halal industry. Being a member of the Organization of Islamic Cooperation (OIC), Malaysia is pushing its Halal certification, the only logo in the world that is supported by its government, as an international stan...

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Main Author:	Abdul Rahman, Rozailin
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Halal food - Malaysia Food - Religious aspects - Islam Muslims - Dietary laws
Online Access:	http://psasir.upm.edu.my/id/eprint/58566/1/FP%202014%2069IR.pdf
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id	my-upm-ir.58566
record_format	uketd_dc
spelling	my-upm-ir.585662018-01-24T05:16:55Z Acceptance of Malaysian halal certification and Malaysia as halal hub by OIC-member food manufacturers 2014-11 Abdul Rahman, Rozailin Malaysia, being a model Islamic nation is well poised to contribute to everincreasing Halal industry. Being a member of the Organization of Islamic Cooperation (OIC), Malaysia is pushing its Halal certification, the only logo in the world that is supported by its government, as an international standardized logo to be used by all Muslim nations. This move is currently being supported by the majority of OIC members, but other countries such as Turkey, Pakistan and Abu Dhabi are also starting to show their interest in promoting their own Halal logo to be used by the OIC members and to become the Halal hub for the OIC member countries. Therefore an important question is whether or not the food manufacturers in the Islamic countries see this standard as necessary, and if so, certification and logo from which country is most preferred for application in their businesses. Thus it is inevitable to gauge the acceptance of Malaysian Halal certification and Malaysia as Halal hub from the OIC food manufactures’ perspective. The study uses data collected from a structured questionnaire survey that was distributed to 300 OIC Halal food manufacturers during two different Halal promotional events and an online survey. The samples were collected from 57 OIC countries. Descriptive statistics, factor analysis and Structural Equation Modelling (SEM) were used to analyze the information gathered from the questionnaires. The results suggested Malaysia itself in term of strategic location, expertise in Halal research development and it background in Halal are the direct measure of the food manufacturers’ attitude to accept Malaysian Halal Certification and Malaysia as Halal Hub among themselves. Furthermore, the influence of perceived behavioral control including the processing fees, information exposure and government incentives make them more aware about trusted Halal certification. Halal food - Malaysia Food - Religious aspects - Islam Muslims - Dietary laws 2014-11 Thesis http://psasir.upm.edu.my/id/eprint/58566/ http://psasir.upm.edu.my/id/eprint/58566/1/FP%202014%2069IR.pdf application/pdf en public phd doctoral Universiti Putra Malaysia Halal food - Malaysia Food - Religious aspects - Islam Muslims - Dietary laws
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English
topic	Halal food - Malaysia Food - Religious aspects - Islam Muslims - Dietary laws
spellingShingle	Halal food - Malaysia Food - Religious aspects - Islam Muslims - Dietary laws Abdul Rahman, Rozailin Acceptance of Malaysian halal certification and Malaysia as halal hub by OIC-member food manufacturers
description	Malaysia, being a model Islamic nation is well poised to contribute to everincreasing Halal industry. Being a member of the Organization of Islamic Cooperation (OIC), Malaysia is pushing its Halal certification, the only logo in the world that is supported by its government, as an international standardized logo to be used by all Muslim nations. This move is currently being supported by the majority of OIC members, but other countries such as Turkey, Pakistan and Abu Dhabi are also starting to show their interest in promoting their own Halal logo to be used by the OIC members and to become the Halal hub for the OIC member countries. Therefore an important question is whether or not the food manufacturers in the Islamic countries see this standard as necessary, and if so, certification and logo from which country is most preferred for application in their businesses. Thus it is inevitable to gauge the acceptance of Malaysian Halal certification and Malaysia as Halal hub from the OIC food manufactures’ perspective. The study uses data collected from a structured questionnaire survey that was distributed to 300 OIC Halal food manufacturers during two different Halal promotional events and an online survey. The samples were collected from 57 OIC countries. Descriptive statistics, factor analysis and Structural Equation Modelling (SEM) were used to analyze the information gathered from the questionnaires. The results suggested Malaysia itself in term of strategic location, expertise in Halal research development and it background in Halal are the direct measure of the food manufacturers’ attitude to accept Malaysian Halal Certification and Malaysia as Halal Hub among themselves. Furthermore, the influence of perceived behavioral control including the processing fees, information exposure and government incentives make them more aware about trusted Halal certification.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Abdul Rahman, Rozailin
author_facet	Abdul Rahman, Rozailin
author_sort	Abdul Rahman, Rozailin
title	Acceptance of Malaysian halal certification and Malaysia as halal hub by OIC-member food manufacturers
title_short	Acceptance of Malaysian halal certification and Malaysia as halal hub by OIC-member food manufacturers
title_full	Acceptance of Malaysian halal certification and Malaysia as halal hub by OIC-member food manufacturers
title_fullStr	Acceptance of Malaysian halal certification and Malaysia as halal hub by OIC-member food manufacturers
title_full_unstemmed	Acceptance of Malaysian halal certification and Malaysia as halal hub by OIC-member food manufacturers
title_sort	acceptance of malaysian halal certification and malaysia as halal hub by oic-member food manufacturers
granting_institution	Universiti Putra Malaysia
publishDate	2014
url	http://psasir.upm.edu.my/id/eprint/58566/1/FP%202014%2069IR.pdf
_version_	1747812217965772800

Acceptance of Malaysian halal certification and Malaysia as halal hub by OIC-member food manufacturers

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