Perception, motivation, satisfaction and revisit intention on Muay Thai event as a sport tourist attraction

The purpose of this study was to investigate foreign and domestic tourists’ perception,experience, satisfaction, motives and revisit intentions on Muay Thai event in Thailand. This study used the Leiper theory and the Theory of Planned Behavior (TPB), to examine tourists’ satisfaction, sport event a...

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主要作者: Popa, Arporn
格式: Thesis
语言:English
出版: 2015
主题:
在线阅读:http://psasir.upm.edu.my/id/eprint/59305/1/FPP%202015%2017IR.pdf
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