A Cross-Cultural Comparison of Local and Foreign Tourist Preferences Towards Selected Visual Images of Malaysian Landscapes

Image has been supported as one of the primary factors in deciding where to travel. The great stride in tourism industry has brought up the interest in investigating what people like in the environment. This study compares the preferences for visual images of Malaysian landscapes among the local...

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Main Author:	Talib, Hamimah
Format:	Thesis
Language:	English English
Published:	2005
Subjects:
Online Access:	http://psasir.upm.edu.my/id/eprint/6190/1/FRSB_2005_6.pdf
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id	my-upm-ir.6190
record_format	uketd_dc
spelling	my-upm-ir.61902023-10-12T07:08:37Z A Cross-Cultural Comparison of Local and Foreign Tourist Preferences Towards Selected Visual Images of Malaysian Landscapes 2005-11 Talib, Hamimah Image has been supported as one of the primary factors in deciding where to travel. The great stride in tourism industry has brought up the interest in investigating what people like in the environment. This study compares the preferences for visual images of Malaysian landscapes among the local and foreign tourists in Malaysia. There were 120 local and 74 foreign tourists sampled in this study. The settings consisted of 60 colour photographs of four categories: beach, highland, rural, and landmark structure. Two phases were involved in the study. In the first phase, Category-Identifling Methodology (CIM) (Kaplans,1989) was used to measure people's reaction to landscapes, where participants were exposed to the set of 60 colour photographs. The participants rated each of the scene on a seven-point rating scale, for their preference and reasons for their preference were recorded. The second phase involved a focus group of selected panels fiom different fields to get their opinions on the content of the preferred images and the economic values in terms of their willingness to pay for the images. This study has identified significant differences in the preferences of local and foreign tourists for highland and beach category. Comparison of preference shows that the local tourists prefer landscape images with "dense, green vegetation with fav elements; prospect and refige" characteristics; the British and Japanese both prefer the "Isolated, unpolluted, beach and sea; coastal forest" landscape images and the Chinese prefers images with "skyline, tall buildings, and greens, blue sky or water and white clouds; modem architecture ". A Content Analysis for reasons of preferences reveals that images with more 'natural', 'peacefir, 'beauti$d', 'colourjiil' and the presence of 'water' elements are more preferred. Willingness To Pay (WTP) analysis finds that a single one time donation that was agreed upon by the panellists to preserve the landscape resources is RM466.67 (mean), while the maximum amount per year that they are willing to pay to enjoy the resources is RM3 14.44 (mean). 2005-11 Thesis http://psasir.upm.edu.my/id/eprint/6190/ http://psasir.upm.edu.my/id/eprint/6190/1/FRSB_2005_6.pdf text en public masters Universiti Putra Malaysia Design and Architecture English
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English English
topic
spellingShingle	Talib, Hamimah A Cross-Cultural Comparison of Local and Foreign Tourist Preferences Towards Selected Visual Images of Malaysian Landscapes
description	Image has been supported as one of the primary factors in deciding where to travel. The great stride in tourism industry has brought up the interest in investigating what people like in the environment. This study compares the preferences for visual images of Malaysian landscapes among the local and foreign tourists in Malaysia. There were 120 local and 74 foreign tourists sampled in this study. The settings consisted of 60 colour photographs of four categories: beach, highland, rural, and landmark structure. Two phases were involved in the study. In the first phase, Category-Identifling Methodology (CIM) (Kaplans,1989) was used to measure people's reaction to landscapes, where participants were exposed to the set of 60 colour photographs. The participants rated each of the scene on a seven-point rating scale, for their preference and reasons for their preference were recorded. The second phase involved a focus group of selected panels fiom different fields to get their opinions on the content of the preferred images and the economic values in terms of their willingness to pay for the images. This study has identified significant differences in the preferences of local and foreign tourists for highland and beach category. Comparison of preference shows that the local tourists prefer landscape images with "dense, green vegetation with fav elements; prospect and refige" characteristics; the British and Japanese both prefer the "Isolated, unpolluted, beach and sea; coastal forest" landscape images and the Chinese prefers images with "skyline, tall buildings, and greens, blue sky or water and white clouds; modem architecture ". A Content Analysis for reasons of preferences reveals that images with more 'natural', 'peacefir, 'beauti$d', 'colourjiil' and the presence of 'water' elements are more preferred. Willingness To Pay (WTP) analysis finds that a single one time donation that was agreed upon by the panellists to preserve the landscape resources is RM466.67 (mean), while the maximum amount per year that they are willing to pay to enjoy the resources is RM3 14.44 (mean).
format	Thesis
qualification_level	Master's degree
author	Talib, Hamimah
author_facet	Talib, Hamimah
author_sort	Talib, Hamimah
title	A Cross-Cultural Comparison of Local and Foreign Tourist Preferences Towards Selected Visual Images of Malaysian Landscapes
title_short	A Cross-Cultural Comparison of Local and Foreign Tourist Preferences Towards Selected Visual Images of Malaysian Landscapes
title_full	A Cross-Cultural Comparison of Local and Foreign Tourist Preferences Towards Selected Visual Images of Malaysian Landscapes
title_fullStr	A Cross-Cultural Comparison of Local and Foreign Tourist Preferences Towards Selected Visual Images of Malaysian Landscapes
title_full_unstemmed	A Cross-Cultural Comparison of Local and Foreign Tourist Preferences Towards Selected Visual Images of Malaysian Landscapes
title_sort	cross-cultural comparison of local and foreign tourist preferences towards selected visual images of malaysian landscapes
granting_institution	Universiti Putra Malaysia
granting_department	Design and Architecture
publishDate	2005
url	http://psasir.upm.edu.my/id/eprint/6190/1/FRSB_2005_6.pdf
_version_	1783725698936995840

A Cross-Cultural Comparison of Local and Foreign Tourist Preferences Towards Selected Visual Images of Malaysian Landscapes

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