Effects of strategy commitment, engagement, communication and organizational support on successful strategy execution
Strategy execution is now widely recognized as the cause of organizational failure. Both academia and practitioners agree that strategy execution is under-researched. This study answers the call for research on strategy execution by introducing a new concept: “strategy engagement” as one of th...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/65961/1/GSM%202015%208%20UPM%20IR.pdf |
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| Summary: | Strategy execution is now widely recognized as the cause of organizational failure.
Both academia and practitioners agree that strategy execution is under-researched.
This study answers the call for research on strategy execution by introducing a new
concept: “strategy engagement” as one of the possible factors that affect strategy
execution. This study then examines the interrelationship between strategy
commitment, organizational support, strategy communication and strategy
engagement on strategy execution. By using Kahn’s (1990) Theory of Engagement,
Deci & Ryan’s (1985) Self-Determination Theory, Homan’s (1960) Social Exchange
Theory and Craig’s (1999) Communication Theory, we proposed a conceptual
framework that focuses on the relationship between i) strategy commitment and
strategy execution, ii) organizational support and strategy execution, iii) strategy
commitment and strategy engagement, iv) organization support and strategy
engagement and v) strategy engagement and strategy execution. This study also
examines the mediating effect of strategy engagement on the relationship between i)
strategy commitment and strategy execution and ii) organizational support and
strategy execution. Lastly, we investigate the moderating effect of strategy
communication. The outcome of the study suggest that strategy engagement
positively associated with strategy execution and that the other proposed hypotheses
are supported except for the moderating effect of strategy communication. The
Partial Least Square Structural Equation Modeling (PLS-SEM) approach was used to
analyze the data. Specifically, SmartPLS version 3.0 was the software used to run the
analysis. The proposed exogenous variables have small to medium effect size
towards the endogenous variable with R2 = 0.664 and that the exogenous variables
have predictive ability over the endogenous variable (Q2 > 0). While it is
insignificant on moderating effect, strategy communication was found to be
positively associated with strategy execution. Guided by the outcome of this study,
we articulate that this study made both theoretical and practical contributions. We
then suggest a few possible research directions at the end of this study. |
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