Influence of endorser credibility on attitude and purchase intention among social networking sites (SNSs) users

Advertising has always been an important marketing tool for companies to promote their products to potential customers. The rapid evolution of technology has encouraged many companies to shift from traditional advertising medium to the new medium such as the Internet as their advertising channel. In...

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Bibliographic Details
Main Author: Samat, Muhammad Faizal
Format: Thesis
Published: 2015
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