Influence of endorser credibility on attitude and purchase intention among social networking sites (SNSs) users
Advertising has always been an important marketing tool for companies to promote their products to potential customers. The rapid evolution of technology has encouraged many companies to shift from traditional advertising medium to the new medium such as the Internet as their advertising channel. In...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | English |
| 出版: |
2015
|
| 主题: | |
| 在线阅读: | http://psasir.upm.edu.my/id/eprint/66555/1/GSM%202015%2011%20IR.pdf |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
成为第一个发表评论!