Metaphors of illness in news reports in a Malaysian newspaper
In April 2009, reports of a new strain of a deadly flu virus emerged in Mexico. The scarcity of information available on this new threat can be observed clearly in the language used in the news reports. This study investigates the use of conceptual metaphors of the Influenza A (H1N1) pandemic in...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2016
|
| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/67639/1/FBMK%202016%2076%20IR.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | In April 2009, reports of a new strain of a deadly flu virus emerged in Mexico.
The scarcity of information available on this new threat can be observed clearly
in the language used in the news reports. This study investigates the use of
conceptual metaphors of the Influenza A (H1N1) pandemic in the newspaper
and how these metaphors helped to construct the notion of a pandemic in the
media. Metaphors of illness and disease are a prominent tool in the discourse
of disease in the news. The conceptual metaphor theory by Lakoff and
Johnson(1980) was utilized as a framework in this study to investigate the
coverage of the pandemic in the newspaper. The data was extracted from a
corpus of news reports from The New Straits Times Malaysia from April 2009 to
August 31, 2009 when the disease was at its peak. The results of the study
yielded various conceptualisation and construction of the pandemic at various
stages in the news. Three dominant conceptual metaphors; DISEASE IS A WAR,
DISEASE IS A CRIMINAL and DISEASE IS A POSSESSION and ten least dominant
conceptual metaphors were found in the research. Metaphors of war; the most
conventional construction were found to be prominent at the beginning of the
outbreak. Furthermore, as the disease progressed in the country, shifts in the
conceptualisation of the pandemic in the news as a CRIMINAL and a POSSESSION
constructed a notion of pandemic from a foreign threat to a more internalized
problem with the country and a shift in the culpability of controlling the disease. |
|---|