Antecedents and consequences of destination image of Malaysia from perspective of west Asian Tourists

One of the major concerns of the tourism industry in any country is to develop a positive image about the country globally. The basic objective of this study is to analyze the antecedents and outcomes of destination image. Specifically, the antecedents considered are cultural values, lifestyle...

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Main Author:	Mohammed Kani, Yusuf Ahmed
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Tourism industry - Malaysia Tourism - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/68102/1/gsm%202015%209%20ir.pdf
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id	my-upm-ir.68102
record_format	uketd_dc
spelling	my-upm-ir.681022019-04-15T06:57:13Z Antecedents and consequences of destination image of Malaysia from perspective of west Asian Tourists 2015-09 Mohammed Kani, Yusuf Ahmed One of the major concerns of the tourism industry in any country is to develop a positive image about the country globally. The basic objective of this study is to analyze the antecedents and outcomes of destination image. Specifically, the antecedents considered are cultural values, lifestyle and destination source credibility; the outcomes considered are destination attachment, destination satisfaction, and revisit intention. Projecting a positive image about a destination can be challenging if the destination had experienced major disasters. This study analyses the moderating role of perceived risk on destination image and revisit intention. The destination studied in this research is Malaysia which faced major disasters in 2014. A questionnaire-based survey was conducted and 383 tourists from five countries of West Asia participated in the survey. Structural Equation Modeling (SEM) was used to test the hypotheses. The outcome indicates that the findings of the study support the four hypotheses (H1, H2, H3, & H4).The key finding of this study is the significant contribution of the antecedents of this study to the literature on destination image. This study also considered two components of destination image: cognitive and affective. Other key findings of this study are the mediating roles of destination image, destination attachment, and destination satisfaction. Tourism industry - Malaysia Tourism - Malaysia 2015-09 Thesis http://psasir.upm.edu.my/id/eprint/68102/ http://psasir.upm.edu.my/id/eprint/68102/1/gsm%202015%209%20ir.pdf text en public doctoral Universiti Putra Malaysia Tourism industry - Malaysia Tourism - Malaysia
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English
topic	Tourism industry - Malaysia Tourism - Malaysia
spellingShingle	Tourism industry - Malaysia Tourism - Malaysia Mohammed Kani, Yusuf Ahmed Antecedents and consequences of destination image of Malaysia from perspective of west Asian Tourists
description	One of the major concerns of the tourism industry in any country is to develop a positive image about the country globally. The basic objective of this study is to analyze the antecedents and outcomes of destination image. Specifically, the antecedents considered are cultural values, lifestyle and destination source credibility; the outcomes considered are destination attachment, destination satisfaction, and revisit intention. Projecting a positive image about a destination can be challenging if the destination had experienced major disasters. This study analyses the moderating role of perceived risk on destination image and revisit intention. The destination studied in this research is Malaysia which faced major disasters in 2014. A questionnaire-based survey was conducted and 383 tourists from five countries of West Asia participated in the survey. Structural Equation Modeling (SEM) was used to test the hypotheses. The outcome indicates that the findings of the study support the four hypotheses (H1, H2, H3, & H4).The key finding of this study is the significant contribution of the antecedents of this study to the literature on destination image. This study also considered two components of destination image: cognitive and affective. Other key findings of this study are the mediating roles of destination image, destination attachment, and destination satisfaction.
format	Thesis
qualification_level	Doctorate
author	Mohammed Kani, Yusuf Ahmed
author_facet	Mohammed Kani, Yusuf Ahmed
author_sort	Mohammed Kani, Yusuf Ahmed
title	Antecedents and consequences of destination image of Malaysia from perspective of west Asian Tourists
title_short	Antecedents and consequences of destination image of Malaysia from perspective of west Asian Tourists
title_full	Antecedents and consequences of destination image of Malaysia from perspective of west Asian Tourists
title_fullStr	Antecedents and consequences of destination image of Malaysia from perspective of west Asian Tourists
title_full_unstemmed	Antecedents and consequences of destination image of Malaysia from perspective of west Asian Tourists
title_sort	antecedents and consequences of destination image of malaysia from perspective of west asian tourists
granting_institution	Universiti Putra Malaysia
publishDate	2015
url	http://psasir.upm.edu.my/id/eprint/68102/1/gsm%202015%209%20ir.pdf
_version_	1747812547819470848

Antecedents and consequences of destination image of Malaysia from perspective of west Asian Tourists

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