Antecedents and consequences of destination image of Malaysia from perspective of west Asian Tourists

Antecedents and consequences of destination image of Malaysia from perspective of west Asian Tourists

One of the major concerns of the tourism industry in any country is to develop a positive image about the country globally. The basic objective of this study is to analyze the antecedents and outcomes of destination image. Specifically, the antecedents considered are cultural values, lifestyle...

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書目詳細資料
主要作者:	Mohammed Kani, Yusuf Ahmed
格式:	Thesis
語言:	English
出版:	2015
主題:	Tourism industry - Malaysia Tourism - Malaysia
在線閱讀:	http://psasir.upm.edu.my/id/eprint/68102/1/gsm%202015%209%20ir.pdf
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