Antecedents and consequences of destination image of Malaysia from perspective of west Asian Tourists

One of the major concerns of the tourism industry in any country is to develop a positive image about the country globally. The basic objective of this study is to analyze the antecedents and outcomes of destination image. Specifically, the antecedents considered are cultural values, lifestyle...

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Bibliographic Details
Main Author: Mohammed Kani, Yusuf Ahmed
Format: Thesis
Published: 2015
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