Impact of mobile social media advertising and role of culture on brand equity among Gen-Y consumers in the United Arab Emirates
Consumers of the Generation-Y cohort, also referred to as Millennials, born between 1981-1999, include approximately 45% of the population in United Arab Emirates, who have significant purchasing power. These consumers access social media on a daily basis, but they often ignore brand advertisemen...
Saved in:
主要作者: | |
---|---|
格式: | Thesis |
語言: | English |
出版: |
2017
|
主題: | |
在線閱讀: | http://psasir.upm.edu.my/id/eprint/70857/1/FEP%202017%2022%20-%20IR.pdf |
標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|