Tourist perception and behaviour towards public mural art installation in Georgetown Heritage District, Malaysia

Public Mural Art Installation (PMAI) is normally planned and executed in the urban open space and accessible to the public for tourism activities. In recent years, public mural art installation (PMAI) has increasingly expanded in Penang Georgetown Heritage District (PGHD) which enhance the local ide...

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Main Author:	Mahmound, Elham Karimian
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Public art - Malacca - Malaysia Public art - Pictorial works - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/75425/1/FRSB%202016%2010%20IR.pdf
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id	my-upm-ir.75425
record_format	uketd_dc
spelling	my-upm-ir.754252019-10-18T07:06:46Z Tourist perception and behaviour towards public mural art installation in Georgetown Heritage District, Malaysia 2016-10 Mahmound, Elham Karimian Public Mural Art Installation (PMAI) is normally planned and executed in the urban open space and accessible to the public for tourism activities. In recent years, public mural art installation (PMAI) has increasingly expanded in Penang Georgetown Heritage District (PGHD) which enhance the local identity towards tourists. Despite the expansion, it seems that most tourists have difficulties in understanding the PMAI and this is due to its inefficient planning and design in the heritage district of Georgetown. There is an imperative need to ascertain to what extent has the PMAI facilitates the identity of PGHD by understanding the tourists’ perception and behaviours and during their engagement with PMAI in heritage district. Moreover, applying PMAI as modern design characteristics may not have a positive impact on the manner the PMAI enhance the place identity of PGHD. The mixed methodologies selected are a non-participant observation and distributed random survey questionnaires (SQ) amongst tourists in the PGAD. Subsequently, physical and statistical analysis SPSS were selected to analyse the collected data. The study demonstrates that the level of perception and satisfaction of PMAInin terms of enhancing the identity of the place amongst tourists in PGHD isnsatisfactory. As the result of the analysis, it is clear that most tourists believed applying PMAI as a modern installation in the heritage district of Georgetown has managed to increase local identity and its effectiveness can be further enhanced with the addition of the local socio-cultural characteristics. This study contributes to the improvement of current PMAI design qualities in PGHD to enhance the place identity. It will also assist in formulating appropriate policy and guidelines in constructing the PMAI in heritage districts globally. Public art - Malacca - Malaysia Public art - Pictorial works - Malaysia 2016-10 Thesis http://psasir.upm.edu.my/id/eprint/75425/ http://psasir.upm.edu.my/id/eprint/75425/1/FRSB%202016%2010%20IR.pdf text en public masters Universiti Putra Malaysia Public art - Malacca - Malaysia Public art - Pictorial works - Malaysia
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English
topic	Public art - Malacca - Malaysia Public art - Pictorial works - Malaysia
spellingShingle	Public art - Malacca - Malaysia Public art - Pictorial works - Malaysia Mahmound, Elham Karimian Tourist perception and behaviour towards public mural art installation in Georgetown Heritage District, Malaysia
description	Public Mural Art Installation (PMAI) is normally planned and executed in the urban open space and accessible to the public for tourism activities. In recent years, public mural art installation (PMAI) has increasingly expanded in Penang Georgetown Heritage District (PGHD) which enhance the local identity towards tourists. Despite the expansion, it seems that most tourists have difficulties in understanding the PMAI and this is due to its inefficient planning and design in the heritage district of Georgetown. There is an imperative need to ascertain to what extent has the PMAI facilitates the identity of PGHD by understanding the tourists’ perception and behaviours and during their engagement with PMAI in heritage district. Moreover, applying PMAI as modern design characteristics may not have a positive impact on the manner the PMAI enhance the place identity of PGHD. The mixed methodologies selected are a non-participant observation and distributed random survey questionnaires (SQ) amongst tourists in the PGAD. Subsequently, physical and statistical analysis SPSS were selected to analyse the collected data. The study demonstrates that the level of perception and satisfaction of PMAInin terms of enhancing the identity of the place amongst tourists in PGHD isnsatisfactory. As the result of the analysis, it is clear that most tourists believed applying PMAI as a modern installation in the heritage district of Georgetown has managed to increase local identity and its effectiveness can be further enhanced with the addition of the local socio-cultural characteristics. This study contributes to the improvement of current PMAI design qualities in PGHD to enhance the place identity. It will also assist in formulating appropriate policy and guidelines in constructing the PMAI in heritage districts globally.
format	Thesis
qualification_level	Master's degree
author	Mahmound, Elham Karimian
author_facet	Mahmound, Elham Karimian
author_sort	Mahmound, Elham Karimian
title	Tourist perception and behaviour towards public mural art installation in Georgetown Heritage District, Malaysia
title_short	Tourist perception and behaviour towards public mural art installation in Georgetown Heritage District, Malaysia
title_full	Tourist perception and behaviour towards public mural art installation in Georgetown Heritage District, Malaysia
title_fullStr	Tourist perception and behaviour towards public mural art installation in Georgetown Heritage District, Malaysia
title_full_unstemmed	Tourist perception and behaviour towards public mural art installation in Georgetown Heritage District, Malaysia
title_sort	tourist perception and behaviour towards public mural art installation in georgetown heritage district, malaysia
granting_institution	Universiti Putra Malaysia
publishDate	2016
url	http://psasir.upm.edu.my/id/eprint/75425/1/FRSB%202016%2010%20IR.pdf
_version_	1747813048062574592

Tourist perception and behaviour towards public mural art installation in Georgetown Heritage District, Malaysia

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