Consumer involvement, consumer online engagement, and consumer loyalty in airline and hospitality services among generation X and Y

Consumer involvement, consumer online engagement, and consumer loyalty in airline and hospitality services among generation X and Y

Previous studies had explicitly examined the constructs of consumer involvement, consumer online engagement, and consumer loyalty. However, only few researchers have conducted studies to understand the relationships between these constructs especially across generations. Furthermore, studies o...

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书目详细资料
主要作者:	Leong, Mei Kei
格式:	Thesis
语言:	English
出版:	2018
主题:	Consumer behavior - Social aspects - Case studies Customer loyalty Airlines - Marketing
在线阅读:	http://psasir.upm.edu.my/id/eprint/75768/1/FEM%202018%2036%20-%20IR.pdf
标签:	添加标签没有标签, 成为第一个标记此记录!

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