Tourists’ threat appraisal, coping appraisal and protection intention in using food safety cues in the choice of Malaysian restaurants
Gaps exist in research on the ways in which international tourists can be motivated to use food safety cues in the choice of destination local restaurant in order to reduce the risk of contracting a foodborne illness. The primary purpose of the present study was to assess the utility of the Pr...
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| 主要作者: | |
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| 格式: | Thesis |
| 語言: | English |
| 出版: |
2018
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| 主題: | |
| 在線閱讀: | http://psasir.upm.edu.my/id/eprint/75780/1/FEP%202018%2013%20IR.pdf |
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| 總結: | Gaps exist in research on the ways in which international tourists can be motivated
to use food safety cues in the choice of destination local restaurant in order to reduce
the risk of contracting a foodborne illness. The primary purpose of the present study
was to assess the utility of the Protection Motivation Theory (PMT) in
predicting international tourists’ protection intentions concerning the threat of
restaurant-associated foodborne illnesses in Malaysia. It employed a cross-sectional
design with 431 Malaysia international first-time travelers as the respondents. The
Covariance-Based Structural Equation Modeling was employed for data analysis.
Before testing the actual hypotheses, confirmatory factor analysis was conducted to
assess the reliability and construct validity of the measurement model. Path analysis
indicated that the subcomponents of the coping appraisal, namely perceived selfefficacy
and perceived response efficacy, positively and significantly predicted
international tourists’ intentions to use food safety cues in the choice of Malaysian
local restaurants. Among the threat appraisal subcomponents, the perceived
vulnerability positively and significantly influenced protection intention while
perceived severity did not predict protection intention. The positive significant
influence of threat appraisal on coping appraisal was identified. Furthermore, coping
appraisal fully mediated the relationship between threat appraisal and protection
intention. The subjective norm only moderated the relationship between perceived
vulnerability and protection intention. The outcomes of the comparative tests
of hypothesis indicated that there were significant differences in international
tourists’ protection intentions when they were classified by gender, trip plan, and
nationality. Results of the study can be used to design communication resources
developed to enhance international tourists’ intentions to use food safety cues in the
choice of destination local restaurants. Educational and communication resources
should emphasize self- efficacy, response efficacy, and vulnerability perception. |
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