Effects of project management maturity, sustainability and governance mediated by project success on corporate reputation of public sector organizations in Pakistan
Since the 1960’s, practitioners and researchers are interested in the concept of reputation. A positive reputation is considered to be a competitive advantage for organizations, whereas, a negative reputation results in financial losses and distrust from the stakeholders. Research on corporate...
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Format: | Thesis |
Language: | English |
Published: |
2018
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Subjects: | |
Online Access: | http://psasir.upm.edu.my/id/eprint/75793/1/FEP%202018%2023%20IR.pdf |
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Summary: | Since the 1960’s, practitioners and researchers are interested in the concept of
reputation. A positive reputation is considered to be a competitive advantage for
organizations, whereas, a negative reputation results in financial losses and distrust
from the stakeholders. Research on corporate reputation has mainly focused on the
corporate sector ignoring the public sector. It is because the private sector is more
cautious of its reputation than the public sector. Thus, this gap has resulted in an
unreliable, not sufficiently transparent, and inefficient reputation of public sector
organizations.
Likewise, in Pakistan, public sector does not have access to public view which limits
them from realizing & establishing their own reputation. People of Pakistan have
raised major concerns about negative reputation of the public sector due to its poor
performance on the projects. Thus, this research aims to examine the effect of factors
in projects (project governance, project management maturity, sustainability and
project success) on the corporate reputation of public sector organizations in
Pakistan.This study suggests a framework which can be used to create and enhance the
reputation of public sector organizations. The proposed research framework was
built upon the tenets of Stewardship theory, Stakeholder theory, Resource Based
theory and Signaling theory. Data for the study was collected from 425 respondents
across Pakistan, which included project managers, project directors, architects,
project team members working on public sector projects. The data was then analyzed
using partial least squares structural equation modelling (PLS-SEM).
The result of these analyses confirmed that three of the proposed factors in projects
(1) project management maturity, (2) sustainability, and (3) project success are
significant predictors of corporate reputation. Other findings suggest that, success on
projects can be achieved by project governance, project management maturity, and
sustainability. Project success was also observed to significantly mediate between
project governance, project management maturity, sustainability and corporate
reputation.
In a broader perspective, this study confirms how different factors on projects can
develop and enhance reputation of public sector organizations. The managerial
implications of the study are, (i) managers need to improve their success rates on
projects to satisfy the public, so that ultimately the reputation of these organizations
can be enhanced (ii) issues related to project success can be resolved by addressing
project governance, upgrading the existing project management structures and
introducing sustainable practices. |
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