Antecedents of environmentally responsible behaviour in selected marine parks in Peninsular Malaysia
Malaysia is one of the twelve megadiverse (or mega biodiversity) countries in the world and marine parks are part of the biodiversity components. The establishment of marine parks is to systematically protect and manage the marine ecosystem which can acknowledge Malaysia as a nature hub. Howev...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/75795/1/FEP%202018%2025%20IR.pdf |
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| Summary: | Malaysia is one of the twelve megadiverse (or mega biodiversity) countries in the
world and marine parks are part of the biodiversity components. The establishment of
marine parks is to systematically protect and manage the marine ecosystem which can
acknowledge Malaysia as a nature hub. However, tourism activities have adverse
effects on the marine ecosystem. There were also negative reviews from the tourists
on the landscape, services, and safety and security of the marine parks in Malaysia.
Accordingly, positive environmental behaviour amongst the tourists plays a pivotal
role in sustaining the success of marine parks. Addressing that, this study aimed to
examine the influence of destination attractiveness, place attachment, activity
involvement, and place satisfaction on environmentally responsible behaviour
amongst tourists in marine parks. This study performed a questionnaire survey which
involved on-site respondents in selected marine parks in Malaysia, namely Pulau
Tioman, Pulau Redang, Pulau Perhentian, Pulau Payar, and Pulau Tinggi. A total of
388 completed surveys were used in the present study. Descriptive statistics were used
to identify demographic profiles, travel profiles as well as descriptive frequencies and
percentages for each item for each variable. Subsequently, this study utilised structural
equation modelling (SEM) to examine the relationships between all the constructs
with respect to the five proposed hypotheses. Conclusively, four of the proposed
hypotheses (H1, H2, H4, and H5) were supported based on the obtained results of this
study. However, the relationship between place attachment and place satisfaction (H3)
was found to be negative in this study. Additionally, this study also found full
mediation effects of place satisfaction towards the relationship between destination
attractiveness and environmentally responsible behaviour. Concisely, this study
conducted in-depth evaluation on the environmentally responsible behaviour amongs
tourists in the marine parks. This study also took into account a comprehensive
assessment on the three dimensions of destination attractiveness (core attributes,
augmented attributes, and safety and security attributes) and the four dimensions of place attachment (place dependence, place identity, place affect, and place social
bonding). The findings of this study also contribute to the sustainable planning on the
development of marine parks in Malaysia. |
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