Intention towards vegetarian diet in Malaysia as a concern of healthy eating lifestyle

Human health can be described as an individual’s quality of life and the impacts of such living pattern on the development of the individual’s social and economic aspects. One of the most effective ways of ensuring healthy living is the adoption of vegetarian foods. Vegetarian foods play an importan...

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Main Author:	Islam, Md. Jahirul
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Vegetarianism Nutrition
Online Access:	http://psasir.upm.edu.my/id/eprint/76130/1/FP%202018%2057%20IR.pdf
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id	my-upm-ir.76130
record_format	uketd_dc
spelling	my-upm-ir.761302019-12-02T02:03:12Z Intention towards vegetarian diet in Malaysia as a concern of healthy eating lifestyle 2018-03 Islam, Md. Jahirul Human health can be described as an individual’s quality of life and the impacts of such living pattern on the development of the individual’s social and economic aspects. One of the most effective ways of ensuring healthy living is the adoption of vegetarian foods. Vegetarian foods play an important role in healthy eating as they offer several health benefits and provide protection against numerous diseases. Despite all the advantages, the development of green food markets and the consumers’ interest in the vegetarian culture are still below the satisfactory level in Malaysia. Thus, it becomes necessary to examine the consumers’ perception, attitude and intention towards vegetarian food consumption with regards to healthy eating lifestyle. In total, 1000 respondents were interviewed via structured questionnaire. The result of the factor analysis revealed that most of the factor loadings are above 0.60 which is considered acceptable. As hypothesized in the study, the result of the first regression analysis showed that perceived health status, perceived control of health and perceived benefit of health promoting behavior have positive relationship with attitude. The perceived barrier to health promoting behavior is also positive but not significant. The result of the second regression analysis revealed that attitude, subjective norm, and perceived behavioral control have significant positive relationship with consumers’ intention to consume vegetarian foods. The result of the study showed that consumers have positive perception and attitude towards vegetarian food which can be explored to improve its adoption with regards to healthy eating lifestyle. Thus, efforts need to be intensified in the form of increased campaigns by all stockholders such as the food industry, government agencies, health bodies, and consumer groups. Vegetarianism Nutrition 2018-03 Thesis http://psasir.upm.edu.my/id/eprint/76130/ http://psasir.upm.edu.my/id/eprint/76130/1/FP%202018%2057%20IR.pdf text en public masters Universiti Putra Malaysia Vegetarianism Nutrition
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English
topic	Vegetarianism Nutrition
spellingShingle	Vegetarianism Nutrition Islam, Md. Jahirul Intention towards vegetarian diet in Malaysia as a concern of healthy eating lifestyle
description	Human health can be described as an individual’s quality of life and the impacts of such living pattern on the development of the individual’s social and economic aspects. One of the most effective ways of ensuring healthy living is the adoption of vegetarian foods. Vegetarian foods play an important role in healthy eating as they offer several health benefits and provide protection against numerous diseases. Despite all the advantages, the development of green food markets and the consumers’ interest in the vegetarian culture are still below the satisfactory level in Malaysia. Thus, it becomes necessary to examine the consumers’ perception, attitude and intention towards vegetarian food consumption with regards to healthy eating lifestyle. In total, 1000 respondents were interviewed via structured questionnaire. The result of the factor analysis revealed that most of the factor loadings are above 0.60 which is considered acceptable. As hypothesized in the study, the result of the first regression analysis showed that perceived health status, perceived control of health and perceived benefit of health promoting behavior have positive relationship with attitude. The perceived barrier to health promoting behavior is also positive but not significant. The result of the second regression analysis revealed that attitude, subjective norm, and perceived behavioral control have significant positive relationship with consumers’ intention to consume vegetarian foods. The result of the study showed that consumers have positive perception and attitude towards vegetarian food which can be explored to improve its adoption with regards to healthy eating lifestyle. Thus, efforts need to be intensified in the form of increased campaigns by all stockholders such as the food industry, government agencies, health bodies, and consumer groups.
format	Thesis
qualification_level	Master's degree
author	Islam, Md. Jahirul
author_facet	Islam, Md. Jahirul
author_sort	Islam, Md. Jahirul
title	Intention towards vegetarian diet in Malaysia as a concern of healthy eating lifestyle
title_short	Intention towards vegetarian diet in Malaysia as a concern of healthy eating lifestyle
title_full	Intention towards vegetarian diet in Malaysia as a concern of healthy eating lifestyle
title_fullStr	Intention towards vegetarian diet in Malaysia as a concern of healthy eating lifestyle
title_full_unstemmed	Intention towards vegetarian diet in Malaysia as a concern of healthy eating lifestyle
title_sort	intention towards vegetarian diet in malaysia as a concern of healthy eating lifestyle
granting_institution	Universiti Putra Malaysia
publishDate	2018
url	http://psasir.upm.edu.my/id/eprint/76130/1/FP%202018%2057%20IR.pdf
_version_	1747813124762763264

Intention towards vegetarian diet in Malaysia as a concern of healthy eating lifestyle

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