Mediating role of stakeholder expectations on relationship between strategic corporate social responsibility and firm performance in manufacturing firms in China
This study examined the relationship between strategic CSR and firm performance and explores the role of stakeholder expectations as a mediator between these two variables. The moderating effect of firm size on the relationship between strategic CSR and firm performance was also examined. Mixe...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/76774/1/GSM%202018%2021%20-%20IR.pdf |
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| Summary: | This study examined the relationship between strategic CSR and firm performance
and explores the role of stakeholder expectations as a mediator between these two
variables. The moderating effect of firm size on the relationship between strategic
CSR and firm performance was also examined. Mixed methods were adopted to
accomplish this task; semi-structured interviews method was conducted to identify
stakeholder CSR expectations for two primary stakeholder groups, employees, and
customers. Furthermore, surveys were used to test the hypothesised relationships in
this study. Interviews were conducted on 29 respondents from Yingli Green Energy
(YGE) and Great Wall Motor, China. The themes identified from the interviews were
used in the development of the questionnaire. Data was collected from a sample of
1749 manufacturing firms listed in the Shanghai Stock Exchange. At the end of the
data collection period, 433 questionnaires were received. However, only 403 were
usable. The Partial Least Square Structural Equation Modeling (PLS-SEM) approach
was used to analyse the data. The results confirmed that strategic CSR significantly
influenced a firm’s performance (both financial and non-financial) and this
relationship was mediated by stakeholder expectations. This study shows the
mediating effect of stakeholder expectations underlying the strategic CSR-firm
performance relationship. In other words, firm performance will improve when a
firm’s CSR activities meets its stakeholder’s expectations. However, firm size was not
a significant moderator.
Future longitudinal and experimental research would help to confirm the causal paths
investigated in the present study. |
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