Consumers' attitudes toward TV advertising in Malaysia : a descriptive study
Advertising is an important social phenomenon. It both stimulates consumption and economic activities and models life-styles and a certain value orientation. Consumers are confronted with numerous advertisements in multiple media. Everyone seems to hold an opinion about various aspects of advertisin...
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| Format: | Thesis |
| Language: | English English |
| Published: |
1999
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/77862/1/t%20GSM%201999%201%20%281900118345%29.pdf |
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