Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel

In this study, the model describes the impact of price, performance and expectations on satisfaction, is tested. The results suggest that pre-price and pre-performance expectations do not play important roles in determining customer satisfaction in a low price/high quality hotel industries. Post-pri...

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Bibliographic Details
Main Author:	Ahmad, Sabri
Format:	Thesis
Language:	English English
Published:	1999
Subjects:	Consumer satisfaction Hotels
Online Access:	http://psasir.upm.edu.my/id/eprint/77864/1/t%20GSM%201999%202%20%281900118346%29.pdf
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id	my-upm-ir.77864
record_format	uketd_dc
spelling	my-upm-ir.778642020-09-07T01:42:38Z Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel 1999-09-04 Ahmad, Sabri In this study, the model describes the impact of price, performance and expectations on satisfaction, is tested. The results suggest that pre-price and pre-performance expectations do not play important roles in determining customer satisfaction in a low price/high quality hotel industries. Post-price and post-performance perceptions simultaneously play leading roles in determining satisfaction. These findings offer new insights pertaining to marketing for using price-based strategies to enhance customer satisfaction. Future research directions and managerial implications of the findings are outlined. Consumer satisfaction Hotels 1999-09 Thesis http://psasir.upm.edu.my/id/eprint/77864/ http://psasir.upm.edu.my/id/eprint/77864/1/t%20GSM%201999%202%20%281900118346%29.pdf text en public masters Universiti Putra Malaysia Consumer satisfaction Hotels Abdullah, Iskandar English
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English English
advisor	Abdullah, Iskandar
topic	Consumer satisfaction Hotels
spellingShingle	Consumer satisfaction Hotels Ahmad, Sabri Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel
description	In this study, the model describes the impact of price, performance and expectations on satisfaction, is tested. The results suggest that pre-price and pre-performance expectations do not play important roles in determining customer satisfaction in a low price/high quality hotel industries. Post-price and post-performance perceptions simultaneously play leading roles in determining satisfaction. These findings offer new insights pertaining to marketing for using price-based strategies to enhance customer satisfaction. Future research directions and managerial implications of the findings are outlined.
format	Thesis
qualification_level	Master's degree
author	Ahmad, Sabri
author_facet	Ahmad, Sabri
author_sort	Ahmad, Sabri
title	Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel
title_short	Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel
title_full	Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel
title_fullStr	Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel
title_full_unstemmed	Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel
title_sort	price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel
granting_institution	Universiti Putra Malaysia
publishDate	1999
url	http://psasir.upm.edu.my/id/eprint/77864/1/t%20GSM%201999%202%20%281900118346%29.pdf
_version_	1747813262658895872

Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel

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