A case study on matrix advertising
No abstract.
Saved in:
Main Author: | Mei-Li, Marilyn Teoh |
---|---|
Format: | Thesis |
Language: | English English |
Published: |
1999
|
Subjects: | |
Online Access: | http://psasir.upm.edu.my/id/eprint/77865/1/t%20GSM%201999%203%20%281900118347%29.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Code-switching in advertising : an exploratory study on "Manglish" and "Bahasa Rojak" in newspaper and advertisements / Noraminah Ibrahim
by: Ibrahim, Noraminah
Published: (2013) -
A genre based analysis of hotel advertisements in Malaysia /
by: Li, Yongqing
Published: (2013) -
Humour in radio advertisements /
by: Lim, Regina Swee Kim
Published: (2006) -
The effectiveness of the contents of print advertisements in inducing recall
by: Tan, Su Wei
Published: (2001) -
Humor in advertising : applications of a hierarchy of effect paradigm /
by: Madden, Thomas Justin
Published: (1982)