Examining the influence of advocacy advertising credibility on consumer's perception or commercial corporate image
Dramatic changes in the environment, ranging from developments of public concern on physical, social and economic issue to the emergence of a global marketplace - representing both threat and opportunity - is increasingly competitive nature of business market. Hence, commercial firms are beginning t...
Saved in:
主要作者: | |
---|---|
格式: | Thesis |
語言: | English English |
出版: |
2000
|
主題: | |
在線閱讀: | http://psasir.upm.edu.my/id/eprint/77870/1/t%20GSM%201999%207%20%281900118353%29.pdf |
標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|