Brand loyalty on sport shoes purchase : a Malaysian perspective

Many researchers focus on the issue of branding even though it is not one of the important 4 Ps we learn in marketing. The study was conducted with the main objective of examining the effect of the elements of cognitive and subjective norm and their impact on brand loyalty on sport shoes. The second...

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Bibliographic Details
Main Author: Chong, Justin
Format: Thesis
Published: 2000
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