Measuring service quality of light rail transit

The public transportation industry is modernizing with new products being introduced to improve service provision to the public. This is also true for Malaysia whereby the LRT has been introduced. Consumer awareness in evaluating the quality of service in transport has also improved. This research p...

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Main Author: Chan, Keong Meng
Format: Thesis
Language:English
English
Published: 2000
Subjects:
Online Access:http://psasir.upm.edu.my/id/eprint/77886/1/t%20GSM%202000%209%20%281900118376%29.pdf
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spelling my-upm-ir.778862020-09-04T02:18:11Z Measuring service quality of light rail transit 2000-01-05 Chan, Keong Meng The public transportation industry is modernizing with new products being introduced to improve service provision to the public. This is also true for Malaysia whereby the LRT has been introduced. Consumer awareness in evaluating the quality of service in transport has also improved. This research paper studies the LRT customers' perceived service quality of what the LRT operator provides. This paper attempts to discover what the LRT commuters think of the service quality provided by the LRT operator through the 5 SERVQUAL dimensions - Tangibles, Reliability, Assurance, Empathy, and Responsiveness. Data was collected through direct face-to-face interviews with LRT commuters and the processed using the SPSS package. The research findings show that the LRT commuters at the Bukit Jalil and Chempaka LRT stations and the shopping centers at Midpoint and Endah Parade knows of the LRT and have taken it before. The survey results showed the commuters perception scores were lower than the expectation scores. Thus in the eyes of the passengers, the actual LRT service falls below their expectations. There are a lot of improvements which the LRT operator will need to do to bring the service up to commuters expectations of Service Quality to ensure an increase in ridership. This clearly shows that Malaysian commuting public have higher expectations now as the modern LRT service also falls below their expectations when a few years back we only have old rickety buses on the road. Urban transportation Sistem transit aliran ringan 2000-01 Thesis http://psasir.upm.edu.my/id/eprint/77886/ http://psasir.upm.edu.my/id/eprint/77886/1/t%20GSM%202000%209%20%281900118376%29.pdf text en public masters Universiti Putra Malaysia Urban transportation Sistem transit aliran ringan English
institution Universiti Putra Malaysia
collection PSAS Institutional Repository
language English
English
topic Urban transportation
Sistem transit aliran ringan

spellingShingle Urban transportation
Sistem transit aliran ringan

Chan, Keong Meng
Measuring service quality of light rail transit
description The public transportation industry is modernizing with new products being introduced to improve service provision to the public. This is also true for Malaysia whereby the LRT has been introduced. Consumer awareness in evaluating the quality of service in transport has also improved. This research paper studies the LRT customers' perceived service quality of what the LRT operator provides. This paper attempts to discover what the LRT commuters think of the service quality provided by the LRT operator through the 5 SERVQUAL dimensions - Tangibles, Reliability, Assurance, Empathy, and Responsiveness. Data was collected through direct face-to-face interviews with LRT commuters and the processed using the SPSS package. The research findings show that the LRT commuters at the Bukit Jalil and Chempaka LRT stations and the shopping centers at Midpoint and Endah Parade knows of the LRT and have taken it before. The survey results showed the commuters perception scores were lower than the expectation scores. Thus in the eyes of the passengers, the actual LRT service falls below their expectations. There are a lot of improvements which the LRT operator will need to do to bring the service up to commuters expectations of Service Quality to ensure an increase in ridership. This clearly shows that Malaysian commuting public have higher expectations now as the modern LRT service also falls below their expectations when a few years back we only have old rickety buses on the road.
format Thesis
qualification_level Master's degree
author Chan, Keong Meng
author_facet Chan, Keong Meng
author_sort Chan, Keong Meng
title Measuring service quality of light rail transit
title_short Measuring service quality of light rail transit
title_full Measuring service quality of light rail transit
title_fullStr Measuring service quality of light rail transit
title_full_unstemmed Measuring service quality of light rail transit
title_sort measuring service quality of light rail transit
granting_institution Universiti Putra Malaysia
publishDate 2000
url http://psasir.upm.edu.my/id/eprint/77886/1/t%20GSM%202000%209%20%281900118376%29.pdf
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