Purchasing behavior of growing-up milk powder

The milk powder industry has expanded extensively during the last decade and has been constantly being improved. For instance, in the children's milk powder category, age segmentation has been introduced by some milk companies. Thus, an attempt to understand the milk powder purchasing behavior...

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Bibliographic Details
Main Author: Chan, Chui Yen
Format: Thesis
Language:English
English
Published: 2000
Subjects:
Online Access:http://psasir.upm.edu.my/id/eprint/77887/1/t%20GSM%202000%2010%20%281900118377%29.pdf
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