Consumer evaluation of brand extensions

Brand extension has become one of the most important topics in branding research in the 1990's. This study was conducted to obtain insights on how consumers evaluate a brand extension and form attitudes toward the brand extension. The theoretical framework used in the study was adopted from the...

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書目詳細資料
主要作者:	Ning, Jessie Ting Ay
格式:	Thesis
語言:	English English
出版:	2000
主題:	Consumer - Attitudes Brand name products - Marketing - Management Brand name products
在線閱讀:	http://psasir.upm.edu.my/id/eprint/77889/1/T%20GSM%202000%2012%20%281900118379%29%20UPM%20IR.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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