Consumer evaluation of brand extensions
Brand extension has become one of the most important topics in branding research in the 1990's. This study was conducted to obtain insights on how consumers evaluate a brand extension and form attitudes toward the brand extension. The theoretical framework used in the study was adopted from the...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | English English |
| 出版: |
2000
|
| 主題: | |
| 在線閱讀: | http://psasir.upm.edu.my/id/eprint/77889/1/T%20GSM%202000%2012%20%281900118379%29%20UPM%20IR.pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
成為第一個發表評論!