Diffusion of electronic commerce for online purchasing of computer software

Nowadays marketers have to encounter difficulties of getting the edge over competitors given the high competitiveness in the world of Internet shopping or better known as e-commerce. Thus, they always emphasis on the needs to monitor e-commerce purchasing trend. However, in monitoring this trend, th...

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Main Author:	Md. Badri, Mohamad Rizal
Format:	Thesis
Language:	English English
Published:	2001
Subjects:	Electronic commerce Internet marketing
Online Access:	http://psasir.upm.edu.my/id/eprint/77905/1/T%20GSM%202001%205%20%281900118309%29%20UPM%20IR.pdf
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id	my-upm-ir.77905
record_format	uketd_dc
spelling	my-upm-ir.779052022-01-17T02:14:00Z Diffusion of electronic commerce for online purchasing of computer software 2001-01 Md. Badri, Mohamad Rizal Nowadays marketers have to encounter difficulties of getting the edge over competitors given the high competitiveness in the world of Internet shopping or better known as e-commerce. Thus, they always emphasis on the needs to monitor e-commerce purchasing trend. However, in monitoring this trend, they usually ignore the importance of factors that can affect customers' purchasing behavior, especially factors that can influence and attract customers' in e-commerce purchasing. Thus, the main purpose of carrying out this study is to examine the relationship between the diffusion of e-commerce in purchasing computer software and Convenience, Cost, and Knowledge. The findings showed that there is a significant relationship between Convenience, Cost, and the diffusion of e-commerce in purchasing computer software. Internet users put great importance in these two aspects when purchasing via e-commerce. Knowledge however seem to be an significant factor in this study. Electronic commerce Internet marketing 2001-01 Thesis http://psasir.upm.edu.my/id/eprint/77905/ http://psasir.upm.edu.my/id/eprint/77905/1/T%20GSM%202001%205%20%281900118309%29%20UPM%20IR.pdf text en public masters Universiti Putra Malaysia Electronic commerce Internet marketing Abdullah, Iskandar English
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English English
advisor	Abdullah, Iskandar
topic	Electronic commerce Internet marketing
spellingShingle	Electronic commerce Internet marketing Md. Badri, Mohamad Rizal Diffusion of electronic commerce for online purchasing of computer software
description	Nowadays marketers have to encounter difficulties of getting the edge over competitors given the high competitiveness in the world of Internet shopping or better known as e-commerce. Thus, they always emphasis on the needs to monitor e-commerce purchasing trend. However, in monitoring this trend, they usually ignore the importance of factors that can affect customers' purchasing behavior, especially factors that can influence and attract customers' in e-commerce purchasing. Thus, the main purpose of carrying out this study is to examine the relationship between the diffusion of e-commerce in purchasing computer software and Convenience, Cost, and Knowledge. The findings showed that there is a significant relationship between Convenience, Cost, and the diffusion of e-commerce in purchasing computer software. Internet users put great importance in these two aspects when purchasing via e-commerce. Knowledge however seem to be an significant factor in this study.
format	Thesis
qualification_level	Master's degree
author	Md. Badri, Mohamad Rizal
author_facet	Md. Badri, Mohamad Rizal
author_sort	Md. Badri, Mohamad Rizal
title	Diffusion of electronic commerce for online purchasing of computer software
title_short	Diffusion of electronic commerce for online purchasing of computer software
title_full	Diffusion of electronic commerce for online purchasing of computer software
title_fullStr	Diffusion of electronic commerce for online purchasing of computer software
title_full_unstemmed	Diffusion of electronic commerce for online purchasing of computer software
title_sort	diffusion of electronic commerce for online purchasing of computer software
granting_institution	Universiti Putra Malaysia
publishDate	2001
url	http://psasir.upm.edu.my/id/eprint/77905/1/T%20GSM%202001%205%20%281900118309%29%20UPM%20IR.pdf
_version_	1747813268519387136

Diffusion of electronic commerce for online purchasing of computer software

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