Brand recall as indication of television advertising effectiveness
With the increase of the business world's competition, advertisements become a major tool for marketing strategies. Thus, the effectiveness of television advertisements to generate and register brand into consumers' mentality is becoming a main concern for the marketers. Advertising is an...
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| 主要作者: | |
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| 格式: | Thesis |
| 语言: | English English |
| 出版: |
2001
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| 主题: | |
| 在线阅读: | http://psasir.upm.edu.my/id/eprint/77906/1/t%20GSM%202001%206%20%281900118310%29.pdf |
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