The effectiveness of the contents of print advertisements in inducing recall

The effectiveness of advertising has became an undeniable truth in assisting advertisers to promote their brand especially through TV advertising. However, the increasing challenges faced by TV advertising like advertisement clustering, zapping and etc. have made the advertisers seeking for alternat...

Full description

Saved in:
Bibliographic Details
Main Author: Tan, Su Wei
Format: Thesis
Language:English
English
Published: 2001
Subjects:
Online Access:http://psasir.upm.edu.my/id/eprint/77911/1/t%20GSM%202001%2012%20%281900118316%29.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items