The effectiveness of the contents of print advertisements in inducing recall

The effectiveness of advertising has became an undeniable truth in assisting advertisers to promote their brand especially through TV advertising. However, the increasing challenges faced by TV advertising like advertisement clustering, zapping and etc. have made the advertisers seeking for alternat...

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書目詳細資料
主要作者: Tan, Su Wei
格式: Thesis
語言:English
English
出版: 2001
主題:
在線閱讀:http://psasir.upm.edu.my/id/eprint/77911/1/t%20GSM%202001%2012%20%281900118316%29.pdf
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