Consumer behavior in shopping malls : an exploratory study amongst students from institutions of higher learning at Klang Valley

This study attempts to examine the behavior of consumers in shopping malls. The consumers in this study are students from Institution of Higher Learning at Klang Valley. The students are chosen because they have a strong purchasing power and high potential target market. Specifically, the study inve...

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Main Author:	Dahari, Zainurin
Format:	Thesis
Language:	English English
Published:	2001
Subjects:	Consumer behavior Consumer satisfaction
Online Access:	http://psasir.upm.edu.my/id/eprint/77914/1/t%20GSM%202001%2015%20%281900118319%29.pdf
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id	my-upm-ir.77914
record_format	uketd_dc
spelling	my-upm-ir.779142022-01-21T03:51:23Z Consumer behavior in shopping malls : an exploratory study amongst students from institutions of higher learning at Klang Valley 2001-05 Dahari, Zainurin This study attempts to examine the behavior of consumers in shopping malls. The consumers in this study are students from Institution of Higher Learning at Klang Valley. The students are chosen because they have a strong purchasing power and high potential target market. Specifically, the study investigates the shopping habits and orientations of the shoppers among the students. Amongst others the study examines the frequency of mall visits, the number of different malls visited over a period of time, the monthly expenditure spent in shopping malls and the average time spent during mall visit. Differences in shopping orientations across age groups of the student are also analyzed. The non-probability sampling procedure by convenience is used in this study. The five-page of questionnaires is distributed to one hundred and thirty two students from the Public and Private Institutions of Higher Learning. The data obtained from the respondents were analyzed using frequency analysis, percentage, mean score and cross tabulation. The results showed that factors like aesthetic, exploration, social, and convenience were the main reasons why students patronize shopping malls. Students considered the interior design of the mall as the most important reason for visiting shopping mall. The students also enjoyed the mall environment, explore new things, socializing with friend, and the variety of products offered. The developers of shopping malls should ensure that they could offer numerous futuristic attractions of facilities, which will provide a very conducive and pleasant environment for shoppers to socialized and explore the mall. In addition, those facilities must be able to attract all range of age group from the young towards the older, as their requirements are difference. Consumer behavior Consumer satisfaction Consumers - Attitudes. - Malaysia 2001-05 Thesis http://psasir.upm.edu.my/id/eprint/77914/ http://psasir.upm.edu.my/id/eprint/77914/1/t%20GSM%202001%2015%20%281900118319%29.pdf text en public masters Universiti Putra Malaysia Consumer behavior Consumer satisfaction Consumers - Attitudes. - Malaysia Abdullah, Iskandar English
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English English
advisor	Abdullah, Iskandar
topic	Consumer behavior Consumer satisfaction Consumer behavior
spellingShingle	Consumer behavior Consumer satisfaction Consumer behavior Dahari, Zainurin Consumer behavior in shopping malls : an exploratory study amongst students from institutions of higher learning at Klang Valley
description	This study attempts to examine the behavior of consumers in shopping malls. The consumers in this study are students from Institution of Higher Learning at Klang Valley. The students are chosen because they have a strong purchasing power and high potential target market. Specifically, the study investigates the shopping habits and orientations of the shoppers among the students. Amongst others the study examines the frequency of mall visits, the number of different malls visited over a period of time, the monthly expenditure spent in shopping malls and the average time spent during mall visit. Differences in shopping orientations across age groups of the student are also analyzed. The non-probability sampling procedure by convenience is used in this study. The five-page of questionnaires is distributed to one hundred and thirty two students from the Public and Private Institutions of Higher Learning. The data obtained from the respondents were analyzed using frequency analysis, percentage, mean score and cross tabulation. The results showed that factors like aesthetic, exploration, social, and convenience were the main reasons why students patronize shopping malls. Students considered the interior design of the mall as the most important reason for visiting shopping mall. The students also enjoyed the mall environment, explore new things, socializing with friend, and the variety of products offered. The developers of shopping malls should ensure that they could offer numerous futuristic attractions of facilities, which will provide a very conducive and pleasant environment for shoppers to socialized and explore the mall. In addition, those facilities must be able to attract all range of age group from the young towards the older, as their requirements are difference.
format	Thesis
qualification_level	Master's degree
author	Dahari, Zainurin
author_facet	Dahari, Zainurin
author_sort	Dahari, Zainurin
title	Consumer behavior in shopping malls : an exploratory study amongst students from institutions of higher learning at Klang Valley
title_short	Consumer behavior in shopping malls : an exploratory study amongst students from institutions of higher learning at Klang Valley
title_full	Consumer behavior in shopping malls : an exploratory study amongst students from institutions of higher learning at Klang Valley
title_fullStr	Consumer behavior in shopping malls : an exploratory study amongst students from institutions of higher learning at Klang Valley
title_full_unstemmed	Consumer behavior in shopping malls : an exploratory study amongst students from institutions of higher learning at Klang Valley
title_sort	consumer behavior in shopping malls : an exploratory study amongst students from institutions of higher learning at klang valley
granting_institution	Universiti Putra Malaysia
publishDate	2001
url	http://psasir.upm.edu.my/id/eprint/77914/1/t%20GSM%202001%2015%20%281900118319%29.pdf
_version_	1747813270716153856

Consumer behavior in shopping malls : an exploratory study amongst students from institutions of higher learning at Klang Valley

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