Analyzing Malaysian consumers' decision making styles dimensions in banking services
The greater globalisation of the world trade will force Malaysian bankers to address the issue of how customers perceive them in comparison to their foreign competitors. The general objective for the research is to identify or investigate the decision-making style dimensions for Malaysia in banking...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2002
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| Online Access: | http://psasir.upm.edu.my/id/eprint/77923/1/t%20GSM%202002%205%20%281900118329%29.pdf |
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