Young consumers’ disconfirmation of expectation and satisfaction with SMEs’ halal food products in the Klang Valley, Malaysia
Driven primarily by the growing global Muslim population, the halal industry is expected to become larger in the following years. In tandem with the growth, abundant choices of halal food products are also expected to be available in the market. Therefore, in order to increase the visibility of loca...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/79174/1/IPPH%202018%205%20ir.pdf |
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