An Assessment of Milkfish Marketing in Semarang Regency, Central Java, Indonesia
The milkfish (Chanos chanos ) is one of the fishes best suited for culture in brackish water ponds. The culture of milkfish has been practised for several hundred years in Indonesia, particularly in Java island. At present , milkfish has become a popular food fish in Indonesia , especially in J...
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| Format: | Thesis |
| Language: | English English |
| Published: |
1985
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/8001/1/FEP_1985_2%28A%29.pdf |
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| Summary: | The milkfish (Chanos chanos ) is one of the fishes best
suited for culture in brackish water ponds. The culture of
milkfish has been practised for several hundred years in
Indonesia, particularly in Java island. At present , milkfish
has become a popular food fish in Indonesia , especially in
Java, and a major portion of them is marketed fresh, while the
rest is marketed as processed milkfish.
This study evaluates the efficiency in marketing of
milkfish in Semarang Regency, Central Java, Indonesia in terms
of various significant dimensions such as market competition, market integration and marketing margin. The structure conduct-
performance of the market approach is used to measure
the marketing efficiency. This approach was developed in the
United States as a way to analyze the market organization of
the industrial sector, but is was later applied in the
agricultural sector.
Results of analyses show that the market is efficient,
although there are some considerations what should be noted. The market is at least consistent with competitive behaviour,
except at the wholesale level. The degree of market
integration coefficients
is high as indicated by high correlation
among county/municipality prices which also
implies the existence of pricing efficiency in the markets.
Marketing margin anal y s i s indicates that producer's share from
the retail price is high and profit margins to the wholesalers
and retailers are reasonable. Yet, the marketing system
harbours significant flaws particularly credit-tie and unfair
tactics which somewhat deny the producers the full benefit of a
competitive market. It a p pears that properly-managed producers
cooperatives would be able to offer a fair and efficient
marketing services to the producers. |
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