Relationship Quality Between Customer and Provider in the Service Sector
The relationship quality can be used to assess the effectiveness of relationship marketing (Hennig-Thurau, et aI., 2002). By adopting Nordic approach, relationship quality in this study consists of two levels of interaction, i.e. interpersonal and organizational levels. In addition, since the re...
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my-upm-ir.81882023-12-18T07:45:15Z Relationship Quality Between Customer and Provider in the Service Sector 2008-10 Alwie, Aryaty The relationship quality can be used to assess the effectiveness of relationship marketing (Hennig-Thurau, et aI., 2002). By adopting Nordic approach, relationship quality in this study consists of two levels of interaction, i.e. interpersonal and organizational levels. In addition, since the relationship quality is not tied down to any standardized dimension, the study aims to investigate the dimensions of relationship quality in services sector, using two types of services, i.e. credence and experience services. The data was collected using personal interview on the selected residents of Putrajaya. For this purpose, two sets of questionnaire were developed for the two services studied (credence & experience services). The study gathered 421 completed questionnaires. The data were then analyzed using factor analysis, multiple regression and discriminant analysis to fulfill the research objectives. The findings showed that both levels were empirically important for service sector. However, the findings tend to differ slightly according to the type of service. At interpersonal level, closeness factor was significant for credence services but not for experience services. Communication and special care were significant for both service types, whereas a new dimension (communication quality), that emerged from the study, was not significant for both service types. At organizational level, trust was significant for experience services but not for credence services. Nonetheless, commitment and satisfaction showed significant findings for both service types. Based on the study, it is recommended that credence service firms can exploit 'closeness' through friendliness, trustworthiness, responsiveness, competency, and empathy in service to build relationship with customers. Contrary to that of credence service firms, experience service firms might focus on developing customers trust on the organization by delivering highly skilled services along with strong support from the organization. Relationship quality. Relationship marketing. 2008-10 Thesis http://psasir.upm.edu.my/id/eprint/8188/ http://psasir.upm.edu.my/id/eprint/8188/1/GSM_2008_11_IR.pdf text en public masters Universiti Putra Malaysia Relationship quality. Relationship marketing. Graduate School of Management Bojei, Jamil English |
| institution |
Universiti Putra Malaysia |
| collection |
PSAS Institutional Repository |
| language |
English English |
| advisor |
Bojei, Jamil |
| topic |
Relationship quality. Relationship marketing. |
| spellingShingle |
Relationship quality. Relationship marketing. Alwie, Aryaty Relationship Quality Between Customer and Provider in the Service Sector |
| description |
The relationship quality can be used to assess the effectiveness of
relationship marketing (Hennig-Thurau, et aI., 2002). By adopting Nordic
approach, relationship quality in this study consists of two levels of
interaction, i.e. interpersonal and organizational levels. In addition, since the
relationship quality is not tied down to any standardized dimension, the study
aims to investigate the dimensions of relationship quality in services sector,
using two types of services, i.e. credence and experience services.
The data was collected using personal interview on the selected residents of
Putrajaya. For this purpose, two sets of questionnaire were developed for the
two services studied (credence & experience services). The study gathered
421 completed questionnaires. The data were then analyzed using factor
analysis, multiple regression and discriminant analysis to fulfill the research
objectives. The findings showed that both levels were empirically important for service
sector. However, the findings tend to differ slightly according to the type of
service. At interpersonal level, closeness factor was significant for credence
services but not for experience services. Communication and special care
were significant for both service types, whereas a new dimension
(communication quality), that emerged from the study, was not significant for
both service types. At organizational level, trust was significant for
experience services but not for credence services. Nonetheless, commitment
and satisfaction showed significant findings for both service types.
Based on the study, it is recommended that credence service firms can
exploit 'closeness' through friendliness, trustworthiness, responsiveness,
competency, and empathy in service to build relationship with customers.
Contrary to that of credence service firms, experience service firms might
focus on developing customers trust on the organization by delivering highly
skilled services along with strong support from the organization. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Alwie, Aryaty |
| author_facet |
Alwie, Aryaty |
| author_sort |
Alwie, Aryaty |
| title |
Relationship Quality Between Customer and Provider in the Service Sector |
| title_short |
Relationship Quality Between Customer and Provider in the Service Sector |
| title_full |
Relationship Quality Between Customer and Provider in the Service Sector |
| title_fullStr |
Relationship Quality Between Customer and Provider in the Service Sector |
| title_full_unstemmed |
Relationship Quality Between Customer and Provider in the Service Sector |
| title_sort |
relationship quality between customer and provider in the service sector |
| granting_institution |
Universiti Putra Malaysia |
| granting_department |
Graduate School of Management |
| publishDate |
2008 |
| url |
http://psasir.upm.edu.my/id/eprint/8188/1/GSM_2008_11_IR.pdf |
| _version_ |
1794018727364132864 |