Relationships between sex appeal, attitude towards advertisement, brand and purchase intention on luxury fashion

Despite the recent economic downturn, luxury fashion industry remains as one of the most profitable industries worldwide. This is because consumers are having higher purchase intention and willing to consume luxury fashion brands and goods than ever before. The growth of sales in emerging economies...

Saved in:

書目詳細資料
主要作者:	Zahari, Nurfareena
格式:	Thesis
語言:	English
出版:	2019
主題:	Consumer behavior Branding (Marketing) Brand name products - Social aspects
在線閱讀:	http://psasir.upm.edu.my/id/eprint/82782/1/GSM%202019%205%20IR.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

相似書籍

Consumer evaluation of brand extensions
由: Ning, Jessie Ting Ay
出版: (2000)

The celebrity endorser effects : an examination of source characteristics on brand image building for consumer goods products
由: Phang, Ing
出版: (2001)

The interplay between product concept and brand personality : effects on inferences and brand extensions /
由: Kum, Doreen
出版: (2003)

A study of consumers' global brand attitudes in Malaysia /
由: Cheah, Yee Nin
出版: (2011)

Factors affecting private label brand purchases /
由: Helen Dharmaraj
出版: (2007)

Explicating meanings of counterfeit branded fashion goods consumption through phenomenological lens among young adult consumers
由: Rosely, Nurhidayah
出版: (2021)

Country branding and residency choice /
由: Soo, Mei Wan
出版: (2008)

The role of the ethical brand and its effect on industrial buyers' responses /
由: Sulaiman
出版: (2010)

Retailer corporate branding : internet and high street compared /
由: Syarifah Faridah Syed Alwi
出版: (2006)

The brand equity aproach to marketing of Malaysian palm products /
由: B. Kamaleswari
出版: (2009)

Private Label Brand : factors influencing purchase preferences in hypermarkets in Klang Valley, Malaysia /
由: Choo, Wee Li
出版: (2007)

Relationship between features of spokes-character and brand trust of consumers
由: Bidin, Hernani
出版: (2018)

The influence of instafamous characteristics on brand image /
由: Nik Ridhuwan Ilya Ilyas
出版: (2020)

The effects of brand extension on original brand associations /
由: Liau, Janet Su Shyan
出版: (1996)

Employees' brand commitment in the service industry : luxury hotel chains in Malaysia /
由: Cheng, Siew Yee
出版: (2011)

Brand loyalty on sport shoes purchase : a Malaysian perspective
由: Chong, Justin
出版: (2000)

Validating cultural landscape in consumer brand preferences / Ida Izumi Abdollah
由: Abdollah, Ida Izumi
出版: (2019)

Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri
由: Mohd Nadzri, Wan Nadiah
出版: (2017)

A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman
由: Nik Sulaiman, Nik Nur Aswad
出版: (2011)

Customer-based brand equity of the sportswear market in Malaysia /
由: Emilia Rosemera Uzir
出版: (2010)

Evaluating brand personality of Milo towards customers’ brand loyalty / Mohammad Raffi Fhidzon and Muhammad Mawardi Masling
由: Fhidzon, Mohammad Raffi, et al.
出版: (2019)

Developing a framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah
由: Abdullah, Johari
出版: (2023)

The impact of word-of-mouth sources on the relationship between brand knowledge and brand trust /
由: Ang, Chuan Lock
出版: (2016)

The effects of emotional value, social value and sensory appeal value to mall repatronage intention in Kota Kinabalu, Sabah context / Fasihah Farhanah Ahmad Farrid
由: Ahmad Farrid, Fasihah Farhanah
出版: (2022)

The influence of country of origin and marketing mix on overall halal brand equity /
由: Ahmad Sabri bin Yusuff
出版: (2017)

Modelling the effects of perceived credibility on consumers' attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda
由: Muda, Mazzini
出版: (2013)

Penggunaan kata nama dalam penjenamaan produk makanan dan minuman di Malaysia
由: Wahidon, Muhamad Nur Firdaus
出版: (2015)

Halal brand and purchase intention of Halal processed food in Malaysia: the Influence of brand theory and religious commitment / Mahdi Borzooei
由: Borzooei, Mahdi
出版: (2015)

A study on the effectiveness of marketing strategy implemented by Pesakabumi Industries Sdn. Bhd. / Najdah Abd Aziz
由: Abd Aziz, Najdah
出版: (1999)

Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar
由: Omar, Nur Masturina
出版: (2011)

The effects of technology anxiety and brand trust on the relationship between brand management's elements and brand loyalty: Malaysian car consumer's perspective

A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli
由: Zulkifli, Nor Zurina
出版: (1998)

The effectiveness of promotional strategy: a case study of TM Net Sdn. Bhd. Kota Bharu / Nor Izzati A. Malek @ Abdul Malek
由: A. Malek @ Abdul Malek, Nor Izzati
出版: (2005)

Developing Consumer-Based Service Brand Equity (CBSBE) : an airline industry perspective /
由: Sarker, Md Moniruzzaman

The Effects of Advertisement and Brand Beliefs Towards Brand Attitude: The Case of the Mobile Phone Industry
由: Alwie, Aryaty
出版: (2001)

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez
由: Muhamad Tamyez, Puteri Fadzline
出版: (2014)

The issues of co-branding among hospitality organizations / Nur Syuhaada Kharil Anuar
由: Kharil Anuar, Nur Syuhaada
出版: (2020)

A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid
由: Mohd Rashid, Nur Syakira
出版: (2018)

Effects of social media influencer attributes on consumers’ attitudes and purchase intention
由: Mohamed, El Mousa Hadeel Ali
出版: (2022)

Purchasing of local and foreign brands : an empirical study of processed food buying behaviour in Malaysia /
由: Nor Khasimah Aliman
出版: (2007)

Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group