Forecasting movie demand using exponential smoothing and Delphi methods
This study investigated the quantitative and qualitative methods in forecasting movie demand which are total and split exponential smoothing and Delphi methods respectively. In quantitative study, the performance of total and split exponential smoothing was evaluated and compared to other exponentia...
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Main Author: | Mak, Kit Mun |
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Format: | Thesis |
Language: | English |
Published: |
2019
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Subjects: | |
Online Access: | http://psasir.upm.edu.my/id/eprint/83102/1/FEP%202019%201%20ir.pdf |
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