Satisfaction and behavioural intention of Middle Eastern tourists toward Malaysian restaurants

Satisfaction as the heart of marketing which influences behavioural intentions of customers has been neglected regarding the exploration of fast growing Middle East tourists in Malaysian restaurants. Therefore this study intended to investigate the Middle Eastern tourists’ satisfaction and behaviour...

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書目詳細資料
主要作者: Sara, Safaeimehneh
格式: Thesis
語言:English
出版: 2018
主題:
在線閱讀:http://psasir.upm.edu.my/id/eprint/83107/1/FEP%202018%2036%20ir.pdf
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