Intervening role of loyalty reward programs and E-word-of-mouth on smartphone brand loyalty in Malaysia

In this research, brand loyalty is assessed under specific boundaries created by social media marketing factors and Electronic Word of Mouth (eWOM). The objective of the present research is to determine the significance of the relationship between social media marketing factors including social netw...

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书目详细资料
主要作者:	Mohammadi, Alireza
格式:	Thesis
语言:	English
出版:	2019
主题:	Brand loyalty Customer loyalty programs Customer loyalty
在线阅读:	http://psasir.upm.edu.my/id/eprint/83258/1/FEP%202019%2036%20ir.pdf
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