Relationship between corporate identity elements and corporate image in Malaysian government-linked companies
Corporate identity as a management strategy has derived from the simple visual representation of an organisation to a more complex corporate strategy over the past thirty years. There is now considerable research to suggest that effective corporate identity management results in creating a positi...
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| Format: | Thesis |
| Language: | English |
| Published: |
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/83320/1/FBMK%202018%2094%20-%20ir.pdf |
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