Discourse of copywriting on Malaysian celebrity television advertisement
Copywriting is the text created by copywriters to promote products. However, lack of creativity and awareness from the copywriters created a negative acceptance from viewers and listeners. Therefore, this study is to identify the elements of critical discourse according to Fairclough (1995) in copyw...
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Main Author: | Roslan, Nur Widad |
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Format: | Thesis |
Language: | English |
Published: |
2018
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Subjects: | |
Online Access: | http://psasir.upm.edu.my/id/eprint/83391/1/FBMK%202018%2082%20-%20IR.pdf |
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