Infusing economic characteristics into jewellery design process
Design is the ultimate creativity differentiator for a designer in producing much sought after jewellery creations in a highly competitive market. To achieve this, a designer should have a firm grasp concerning needs, science, technical knowledge, creativity, time frame and costing...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/84398/1/FRSB%202019%2010%20-%20ir.pdf |
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| Summary: | Design is the ultimate creativity differentiator for a designer in producing much
sought after jewellery creations in a highly competitive market. To achieve this, a designer
should have a firm grasp concerning needs, science, technical knowledge, creativity, time frame and
costing. With full understanding of the factors mentioned, the question hence emphasizes on if
the design observes to the economics of production which in return provides added
value to the customer. Therefore, a rigorous design process in an evolving economic
consideration is crucial because a design process of an adornment should adhere to the
acquiring capability of consumers’ reality. This study is aimed at developing a design process
framework for jewellery designers as a guide to satisfying consumers’ needs. Focusing on
jewellery design, the key objective of this research is classified under three domains; to
identify the characteristics of jewellery products in relation to design and economics
components, to formulate a design and economic framework model which act as functional
guidelines for jewellery design industry and to integrate business thinking into
jewellery design process. Designers are paving ways to deliver good designs which translates
into tangible economic value to each customer. So, seen as a creative research, this study’s
outcome from the framework developed are subjective and conceptual where mixed methods of
qualitative and quantitative analysis are applied. This study was initiated with
interviewed designers and jewellers and distributed the questionnaires to 120 respondents in view
of practical outcome through the development of a DIAMOND matrix for Designomics
framework based on the notion of design and economics integration in jewellery design.
To realize the measurement of data in this research, the SPSS Software was used to measure
Principle Component Analysis, descriptive analysis and hierarchical cluster analysis. The
findings exhibited four main characters at the core of Designomics framework;
Humanistic Value, Sentimentality, Economic Sustainability and Satisfaction
Tolerance. The dissertation concludes with a discussion on the significance of jewellery
designs with economic view that should
influence Malaysia’s jewellery industry. |
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