Development of new logo design method for startup brands
A lot of people tend to underestimate the importance of typography when it comes to logo design. It has been proven that typography could provide certain impressions to the psychology and cognitive thoughts. However, there are less research-based rules to guide designing or interpreting t...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/84459/1/FRSB%202019%2012%20-%20ir.pdf |
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| Summary: | A lot of people tend to underestimate the importance of typography when it comes to
logo design. It has been proven that typography could provide certain impressions to the psychology
and cognitive thoughts. However, there are less research-based rules to guide designing or
interpreting typographic meaning in logo design that affect consumers’ perceptions. Thus,
this research describes consumers’ emotions in evaluating logo appearance towards selection of
typography physical categories and logo design element to bold the brand. The literature has
documented methods that are commonly used to integrate the typography used in logo design
element with consumers’ emotions involved for startup brands. The measurement of emotions is
determined by eight (8) basic emotion approaches. The studies aim to provide guidelines
and understanding on how use of typography can produce different emotion responses for
logo design and reflect towards consumers’ perceptions. A guideline used to present the
analysis of consumers’ emotions in relation to the designers’ environment that involved
in the logo design process. This research establish to develop new logo design
specifications guidelines and as well as to increase the recognitions in the market. This
research study was also bears the hopes in benefiting the marketers, advertisers and designers in
developing new logo design
for startup brands. |
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